- "Baz Luthermann To Concieve International Advertising Campaign"
Jul 29, 2008Sydney (29 July, 2008) - This morning’s announcement that internationally renowned
writer, producer and director Baz Luhrmann will conceive and produce a special
international campaign for Tourism Australia is a “major coup”, Managing Director Geoff
Buckley said today.
The campaign, which will run for several months from October 2008 in Tourism Australia’s
international markets, will coincide with the world-wide marketing and release of
Luhrmann’s major motion picture Australia.
- 18th Commonwealth Games 2006
Mar 16, 2008The Commonwealth Games were held in Melbourne, Victoria in 2006. Over 6,000 athletes participated and thousands of tourists came along. Nearly 1 billion people watched worldwide.
- 'Australia' Movie Release
Nov 26, 2006The Baz Luhrmann movie, starring Hugh Jackman and Nicole Kidman, was released. "Set in northern Australia before World War II, an English aristocrat who inherits a sprawling ranch reluctantly pacts with a stock-man in order to protect her new property from a takeover plot. As the pair drive 2,000 head of cattle over unforgiving landscape, they experience the bombing of Darwin, Australia, by Japanese forces firsthand" (IMDB).
- Eureka Tower Opens
Oct 11, 2006Eureka Tower is a 300-metre (984 ft) skyscraper located in the Southbank precinct of Melbourne, Australia. Construction began in August 2002 and the exterior completed on June 1, 2006. The plaza was finished in June 2006 and the building was officially opened on October 11, 2006. The project was designed by Melbourne architectural firm Fender Katsalidis Australia and was built by Grocon (Grollo Australia). The developer of the tower was Eureka Tower Pty Ltd, a joint venture consisting of Daniel Grollo (Grocon), investor Tab Fried and one of the Tower's architects Nonda Katsalidis. The tower is the world's tallest residential tower when measured to its highest floor, but Q1 located on the Gold Coast is officially the world's tallest residential building as its spire adds to its total height.
- "Where the bloody hell are you?"
2006The advertisements feature Australians preparing for visitors to their country. It begins in an Outback pub with the barkeeper saying, "We've poured you a beer." Further imagery to a similar effect is then shown, including a young boy on the beach saying, "We've got the sharks out of the pool," and partygoers watching Sydney harbour fireworks saying, "We've turned on the lights". The commercial ends with bikini-clad model Lara Bingle at Fingal Spit stepping out of the ocean and asking, "So where the bloody hell are you?"
The campaign received massive press coverage, and British prime minister Tony Blair joked "Where the bloody hell am I?" at a speaking engagement. However, despite the coverage, the campaign appears to be failing to attract tourists to Australia, with figures in December 2006 showing a fall in tourists visiting Australia in markets where the campaign was run.[
- Jennifer Hawkins wins the Miss Universe contest
Jun 1, 2004 - First Series of Big Brother
Jul 1, 2001Big Brother became one of the most watched TV series in Australia ever since it was opened. It was and is still host by Gretel Killeen. The winner of this series is Ben Williams, and the runner-up was Blair McDonough.
- Summer Olympics 2000
Oct 1, 2000The Sydney Olympics has opened the eyes of different people around the world. This historical event has increased 6.3 million international tourist that went to Sydney during the games and as a spin-off the focus of attention on the state. Tourists numbers are expected to increase to 7.6 million by 2003.
- Brand Australia
1999Established in 1999, 'Brand Australia' was a campaign launched and copyrighted in 1999 by the Australian Tourism Commission. The aim of the campaign was to promote Australia's (natural) environment, as well as its people and lifestyle.
- Crown Casino
1997Crown Casino open along the Yarra river in the heart of Melbourne. It was set to attract over 200,000 visitors daily. Designed by architects including award winning Daryl Jackson.
- Creative Nation
1994'Creative Nation', an initiative by Paul Keating that emphasised upon international tourism and targeted international marketing strategies. Paul Keating's initiative attempted to sell Australia to Asia.
- Science Works opens
1992Science works opens as a science museum.
- Cairns included in World Heritage List
1988Cairns and Townsville are recognised as areas of natural beauty and tourism!
- SYDNEY AQUARIUM
1988the sydney aquarium is opened, bringing a diverse world of fish and other aquatic life being shown and bringing along with it a tide of tourists!
- Wonderland opens
Dec 7, 1985Wonderland was a theme park situated in Sydney. The park was the largest theme park in the southern hemisphere but had closed down in 2004 after becoming unprofitable
http://en.wikipedia.org/wiki/Wonderland_Sydney
- THAT'S WHEN GOOD NEIGHBOURS BECOME GOOD FRIENDS!
1985Australia's signature TV show is aired for the first time, which would later lure many British tourists and others to come and take the Ramsay St. Tour which we sometimes see at the McDonalds in front of the Glen Shopping Centre.
- "The happiest place on earth"
Jan 1, 1984The Australian Tourism Commission introduces "Australia- the happiest place on earth" slogan
- Wet 'n' Wild Water world
1984Wet 'n' Wild water world is a large theme park situated in Gold Coast, Australia
http://en.wikipedia.org/wiki/Wet%27n%27Wild_Water_World
- Dreamworld opens
Dec 15, 1981Dreamworld provides cutting edge options and incentives for business and conference delegates and has been successful in leveraging national and international brand associations with leading entertainment partners including Big Brother, Nickelodeon and The Wiggles.
Dreamworld is a responsible member of the community implementing leading environmental and conservation initiatives for a sustainable tourism future and contributes to the local community and culture through participation, sponsorship, sourcing suppliers and supporting charitable organisations for animals and people.
In 2006, Dreamworld does water with a brand new water ride park opening right next door. WhiteWater World is the most advanced water ride park in the world, a $60 million investment packed with water-powered wow and the only water park in the w
- Sydney Tower
Sep 1981 Sydney's tallest free-standing structure, and the second tallest in Australia (with the Q1 building on the Gold Coast being the tallest). It is also the third tallest observation tower in the Southern Hemisphere (after Auckland, New Zealand's Sky Tower and Melbourne, Australia's Eureka Tower, though Sydney Tower's main observation deck is almost 50 metres higher than that of Auckland's Sky Tower). The Sydney Tower is a member of the World Federation of Great Towers.
- Flinders Street Station
1901Built in 1901, a very busy suburban rail terminus. For nearly a century, the area under the clock has been a popular meeting place.
- Queen Victoria Market
Mar 20, 1878Has served consumers' needs for more than 125 years.
Historical Landmark + Tourist attraction
- Melbourne Zoo
1862Australia's oldest zoo. Contains wild animals--like kim.
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