Timeline showing the last 100 tweets from @annindk and posts from Danegeld
Created by annindk on 24/05/2011
Last updated: 13/07/11 at 22:05
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Events have a distinct lifecycle. made up of three stages. And it’s not all about Twitter.
Socious discuss what this means in terms of engagement, including some interesting statistics from a recent conference. This showed a 96% drop in tweets after the conference – hardly surprising, but reflecting a lack of post-event conversation.
After a conference attention shifts to blogs, which appear in the week or so following an event:
Socious poses the question:
Is your conference still successful if the thought-leadership, idea sharing, and conversations tapered off a few days after the conference and disappear almost completely after a week?
This is perhaps a rather narrow view of conference success, however the conference lifecycle should be borne mind, both by event organisers ( the post concludes with a list of suggestions) and by those following conferences.
Where Should The Content Go? (eventamplifier.wordpress.com)
#bbcsms: What next? (bbc.co.uk)
Conference Conversation Curation Frustration (mardahl.dk)
MeetContent is a US website looking at content issues in higher education. In a post looking at Live content on a low budget they highlight the pros and cons of some free tools to cover events.
There’s a nice description of the use of Cover It Live to archive tweets from an event, embedded in an events blog. Also a couple of reality checks:
live blogging is hard to do well, in particular for something like a panel discussion
don’t attempt to live stream an event with just a laptop and a webcam
Finally, five guidelines for successful real time event coverage:
make it participatory
make it cross-platform
promote it well
be consistent across channels
archive for future uses