Read blog posts that deal with Social Media Marketing for small, medium, and large sized businesses.
Created by brettslane on Sep 5, 2008
Last updated: 01/14/10 at 07:50 PM
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I firmly believe it can be used as an effective social media marketing tool if the correct strategy is implemented. I have been an avid user of Linkedin for the last 4 plus years and know that great things can happen when connecting properly with other users of this platform.
If you have an eCommerce business and you want to gain extra traction for your products you need to be utilizing a platform that enables users to spread the word about your products online. I am not talking about social sharing services like AddThis, but a service that lets users send your product information to their friends and family via a customized widget (TAF4Commerce).
There are a variety of ways to utilize YouTube as a marketing channel and I've seen some very creative videos take social media marketing to the next level. A great example is Blendtec, they have been promoting their products on YouTube for quite some time now. The most memorable instance I can recall was them placing an iPhone 3G into a blender and it taking about 8 seconds to be completely pulverized.
When was the last time you checked your Facebook privacy settings? Do you know what your profile and activity look like to the rest of the world? Is Google indexing your personal information? Follow along as Social Media Strategist Jen...
In an ever changing industry sometimes people wonder if what we are doing will make an impact on our clients businesses for the long run.
Just because you're not creating tracking versions of your content doesn't mean other people aren't. Here's how to handle it.
This morning I had the opportunity to review a site that enables recruiters and job hunters to connect with one another with greater ease utilizing micro-blog technology.
As we continue to move our resources to a “soft” platform, we realize that the flexibility of social media makes it a great culture to display the branded message. This very same identifying quality of pliability creates havoc in the...
I had the chance to review a sales and recruiting tool with a funny name offered by People Toucher this morning. The layout and functionality for finding sales and recruiting opportunities is pretty professional and easy to utilize. You have the ability to use multiple search criteria when finding individuals via Linkedin's network; which makes finding the right person much easier.
The index size wars are over. Lean is the new fat. It's time for Twitter to make a few small tweaks and consolidate some of its splintered authority.
Mark the time, SEO Friends; Google is listening to our Social World.
As is normally the case with a non-temporary 302--THE problem with a non-temporary 302 you might conclude--I don't know whether to link to http://www.google.com/profiles/John.Lustina or http://www.google.com/profiles/116187582762783426547 when I am referring to it.
Yet still it climbs.
Why a 302 temporary redirect? Why not just keep Profile URLs numerical rather than vain if they are not going to implement a proper 301? Isn't that what they would have us counsel our clients in a similar scenario?
In my recent search for the perfect Twitter bookmarklet, one that would let me post from page without leaving nasty tracks in my Tweets, I noted a trend that all but BigTweet seemed to sow, in one shade or another;...
Not three days later, the Google Profile influence now has ordered the top six.
Although unveiled in the innocuous position last--always, mind you--of the first page for your name, it seems more likely ever-prescient Google has a larger share in mind than the 10th result on a page.
In addition to running two videos next to each other in results, Google is starting to pull videos from multiple non-Google sources into its SERPs.
Estimated pageviews for MySpace vs. Facebook
I have a tip for professional recruiters using Facebook to find job seeking candidates.
Intrapromote has opened up its Twitter stream and invites you to follow.
Here's my take regarding the 5 things a company should look for when trying to hire a social media consultant and/or company.
For job seekers looking for work on the East Coast who have exhausted all normal online job sites there is a new recruiting platform offered by uBoast. This new recruiting platform allows account holders to create video resumes to showcase their skills to a new breed of recruiters willing to use cutting edge technology to find job candidates.
iWidgets, a Social Syndication Platform has announced that it will soon be distributing its first major client's (CBS Interactive) video content tomorrow September 9th, 2008 at 3pm PST at the Sheraton Hotel in San Diego, CA.
I had the opportunity to check out a neat micro-blogging tracker site today called Dipity. It offers users a pretty cool way to keep track of what's being said about many topics, as well as what others are following via the Social Media space in a very nice visual depiction.
Why do companies frequently use social media to apologize for more traditional forms of customer service that garner complaints, instead of propagating these rapid-response techniques across their traditional customer service and support environments?
What the Intrapromote staff are reading this Summer.
Another cool tool Omgili to aid reputation management specialists in finding a plethora of sites that are potentially influencing their clients brands online. I took the site for a test drive today and found a good number of sites that represented one of my clients. You can now monitor a large number of discussion/review sites in one fail swoop and look like a champ to your clients.
There are a variety of paid tools available to marketers regarding what bloggers are saying about their clients. For people who are looking for a free alternative to seeing what's being said about their clients in the blogging world I would recommend checking out Trendpedia.
Trying to keep up with friends across the myriad of micro-blogging communities can be quite difficult if you have many profiles created in this space. Rather than trying to go to each one on a daily basis to keep your followers updated wouldn't it be cool if you could log into one location and zip your messages to all of them.
Over the past few months there have been many video submission sites pooping up like weeds across the Web. One of the major challenges as a social media marketer is to keep track of where viral videos are appearing online.
Within about 48 hours, a single blog post resulted in a blog software/hosting site making significant changes to its architecture, almost entirely due to a conversation on FriendFeed. Why is this significant, and why was it so much more effective than simple C2B correspondence would have been?
There's a new company online who is looking to make it easier for mobile users to create connections via their Facebook, Myspace, Linkedin profiles. rmbrME is an innovative solution to helping people connect via mobile phone on the fly.
For those of you who are interested in creating widgets that combine many forms of multi-media content then Sprout is the site for you.
Introducing brands today is much the same as it has always been: Advertisers give people what they want. People want to talk about their brand experiences, and share and compare their experiences with peers. This desire has given birth to...
I have seen a tremendous amount of hoopla online over the last couple of months related to social media marketing strategies being implemented by AD and PR agencies. Unfortunately, many of these types of agencies seem to be trying to make a square peg fit into a round hole.
In Q2 of 2008 Yahoo expects to introduce a platform called "oneConnect" that will allow users to integrate many forms of communication into their mobile phones.
A newspaper in France called "Le Monde" recently published a pretty sweet map that describes the usage of social media portals across the globe and was originally created by the research firm Datamonitor.
Remember the days when "surfing the Web" was all the rage? Normally today people have a set of "trusted sites" they visit often, with occasional forays into unknown territory. While the headlines remind us about Facebook's popularity, a number of...
Newspond is a clean news site that is now being described as a tireless electronic brain that is an ultimate hub for the latest news stories related to technology, science, and gaming.