After the final night of athletics we hosted a party to celebrate Jamaica's Olympic success (I'd say they deserved it, wouldn't you?). It was a crazy and long night, but some of the highlights incl...
We sent a film crew to Halfway Tree in Kingston, Jamaica to capture the mayhem that's been taking place there. This video was shot during the men's 4x100m relay, which took place at roughly 9AM loc...
The Stick, Stick, Stick campaign is an old one, but a good one. It's worth revisiting. Check out Usain in some of the spots; he was only 16 at the time. Classic. Tonight is the final of the both th...
I won't spoil the results for those of you who aren't able to watch the athletics live on TV, except to say that Usain (and the other 100m favorites) cruised through his first heat this morning. Th...
Follow Usain behind the scenes on the day and night of our big Jamaica party. A photo shoot at the Bird's Nest, backstage with Paolo Nutini, Q&A with over 200 journalists, more autographs, and more...
It's not all about running when you're the fastest man in the world. Demands and expectations are high. This video, shot over two days, gives you a glimpse of what it's like for Usain in Kingston, ...
Set world record. Get photo taken. Be in newspaper.
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