- iPad 2
Mar 2, 2011At this Special Event the One More Thing was not the iPad 2 but Steve Jobs himself, appearing while on another medical leave of absence.
- MacBook Air with SSD
Oct 20, 2010Apple Special Event, San Francisco. Apple is Back to the Mac and revises the MacBook Air, adding a svelte 11" model and SSD boot drives for significantly more speed.
- iPhone 4 and FaceTime
Jun 7, 2010WWDC, San Francisco. Steve Jobs is back - enthusiastic and thinner than ever. The iPhone 4 is (officially) announced, along with FaceTime videoconferencing.
- iPhone 3Gs
Jun 8, 2009WWDC, San Francisco. Phil Schiller presents again, introducing the iPhone 3Gs - the "s" for Speed!
- DRM Free iTunes
Jan 6, 2009MacWorld Expo, San Francisco. Phil Schiller delivers the MacWorld Expo keynote address while Steve Jobs is out on medical leave.
- The Macbook Air
Jan 14, 2008Macworld Expo, San Francisco. The MacBook Air extended Apple's MacBook line to the ultraslim form factor.
- The iPhone
Jan 8, 2007MacWorld Expo, San Francisco. The iPhone arrived, and (again) changed everything.
- The MacBook Pro
Jan 9, 2006Macworld Expo, San Francisco. The MacBook Pro replaced the PowerBook G4 and completed Apple's transition intothe Intel age.
- Switch from PPC to Intel
Jun 6, 2005WWDC, San Francisco. Earthshattering at the time, logical in hindsight, Apple's switch from PowerPC to Intel processors signicantly helped the company's comeback.
Thanks to Tim Wilson for finding the Video
- iPod Shuffle
Jan 11, 2005Macworld Expo, San Francisco. Introducing the iPod shuffle. Not to mention iWork and the Mac mini.
- 30" Cinema Display
Jun 27, 2004WWDC, San Francisco. To complement the "not quite yet" 3GHz PowerMac G5, Apple introduces new aluminum Cinema Displays - including a mammoth 30" model.
- iPod mini (multiple colors)
Jan 5, 2004Macworld Expo, San Francisco. Introducing the iPod mini. Designed to kill the "flash player" market - or perhaps just tenderize it for the iPod nano to come. And one more thing - it comes in colors!
- PowerMac G5 & the ‘iApps’
Jun 22, 2003WWDC, San Francisco. A slipup on Apple's website leaked information about the G5 days before the official announcement. Jobs plays this up during WWDC.
- 17 Inch PowerBook G4
Jan 7, 2003Macworld Expo, San Francisco. Declaring 2003 the Year of the Notebook, Apple introduced the 12" and 17" PowerBook G4.
- iMac G4
Jan 7, 2002Macworld Expo, San Francisco. Inspired by a sunflower, the "iLamp" again set Apple apart and continued the ascendancy of Jony Ive in the design world.
- The Original iPod
Oct 22, 2001Special Event, Cupertino. The iPod brought Apple into the consumer electronics market and is the grandfather of the iPhone and the iPad.
- NOTHING ANNOUNCED!!!
Jul 17, 2001Macworld Expo New York
- The G4 Cube
Jul 18, 2000Macworld Expo, New York. The Cube was iconic, beautiful, expensive and not expandable. A commercial flop, but a collector's gem.
- OS X Announced
Jan 4, 2000Macworld Expo, San Francisco. But we're not done yet: Mac OS X merged NeXTSTEP and the Classic Mac OS and has now carried Apple for over a decade.
- The Original iBook
Jul 20, 1999Macworld Expo, New York. The iBook introduced a consumer line of notebooks and brought Airport to the masses.
- The Original iMac
May 5, 1998Not a "One More Thing" but a Very Important Thing. The iMac was Apple's first new product after Steve Jobs returned in 1997, and the beginning of their return to profitability.
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