dipity

Chapter 2

Created by enplaza on Jan 23, 2011

Last updated: 01/25/11 at 05:20 PM

• Press Agentry
  Jan 25, 2011

  Amos Kendal is credited as the first authentic presidential press secretary (this was to President Andrew Jackson)

• Propaganda
  Jan 25, 2011

  under the leadership of Pope Gregory XV, the church establisted a College of Propaganda

• Ancient Beginnings
  Jan 25, 2011

  Archeologists have found bulletins in Iraq that included posts of the latest techniques for farmers

• America
  2008

  Over 50% have basic cable television and 71% have Internet access

• 20th Century
  2000

  Harold Burson (emphasis of marketing-oriented PR) was named the most influential PR person of the 20th century

• Education
  1951

  12 schools offered major programs in PR

• Counseling
  1923

  Edward L. Bernays taught the first course in public relations

• Ivy Lee
  1903

  He was the real father of modern public relations; PR manager for John D. Rockefeller Jr.

• Bill of Rights
  1791

  First Amendment safeguarded the practice of public relations