Theodor Holm Nelson (born June 17, 1937) is an American sociologist, philosopher, and pioneer of information technology. He coined the terms "hypertext" and "hypermedia" in 1963 and published it in 1965. He also is credited with first use of the words transclusion, virtuality, intertwingularity and teledildonics. The main thrust of his work has been to make computers easily accessible to ordinary people. His motto is:
A user interface should be so simple that a beginner in an emergency can understand it within ten seconds.
As We May Think is an essay by Vannevar Bush, first published in The Atlantic Monthly in July 1945, and republished again as an abridged version in September 1945 — before and after the U.S. nuclear attacks on Japan. Bush expresses his concern for the direction of scientific efforts towards destruction, rather than understanding, and explicates a desire for a sort of collective memory machine with his concept of the memex that would make knowledge more accessible, believing that it would help fix these problems. Through this machine, Bush hoped to transform an information explosion into a knowledge explosion.