Unfortunately, the world is not ending any time soon — but some people seem to believe it is. The Guardian is reporting that the viral marketing campaign for 2012 (a movie about the end of the worl...
A while back I did some research on the Ontario Science Center (OSC) and the lessons enterprises could learn from such a leader in customer experience design. Of particular interest was measuring t...
A few weeks ago, we talked about the GreenXchange. For anyone interested in climate change, sustainability, closed loop (or zero waste) manufacturing, and similar overlapping subjects, you’ll be i...
The recession has been a challenge for CPGs – particularly as price-sensitive shoppers flock towards cheaper, private label products. With many analysts believing this flight to private label goods...
In 2004, Walt DuLaney and I conducted a longitudinal examination of business growth and cumulative revenue performance. Among the success factors, we found that companies with powerful business ...
In a past post I wrote about Web 2.0 policies and some of the findings from our recently published study entitled Redefining Employee Computing. Another area we studied as part of that project was ...
I recently wrote up a detailed case study on the Motley Fool Caps community for clients our nGenera Insight research programs, using the lens of “prosumerism.” I’ve talked about prosumerism here ma...
Surprise. Not all social media is the same. Brian Solis and JESS3 break new ground with an illustrative taxonomy that unravels some of the mystery concerning the use of social media. The power of...
Two days ago, Verizon launched the DroidDoes campaign. The video, a clear (and frankly ‘dark’) attack on the iPhone, itself has already polarized viewers, regardless of whether or not they use the ...
As the social networking world expands, not only are people finding new, different and many times more efficient ways to connect and stay connected, but new business models are appearing every day....
Organizations are recognizing the need to expand into the social media space to better understand their customers. Stories like those of Jet Blue, Whole Foods and Dell are becoming more widespread ...
Several weeks ago, my colleague Brian wrote about the emergence of Social CRM. The conversation touched on new applications of technology and analytics to help improve customer engagement and gener...
Several pieces I read recently, as well as a conversation with a friend, have me questioning whether the crowd around social media is elitist, whether I am elitist. The first piece that planted a s...
In my research on how social networks can be leveraged for talent purposes, one of the core themes that has emerged has been how organizations can evolve relationships with candidates throughout a ...
Yesterday a colleague sent me a link to a funny Onion article titled Pepsi to Cease Advertising. The key satirical statement was directed at shareholders in the company – declaring that PepsiCo is ...
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