Technology driven Revenue growth emphasis Lack of governance First-mover advantages
Created by kirsjor on Feb 19, 2011
Last updated: 02/19/11 at 05:41 PM
Innovation Phase 1995-2000 has no followers yet. Be the first one to follow.
"Google Launches Self-Service Advertising Program "Google's AdWords Program Offers Every Business a Fully Automated, Comprehensive and Quick Way to Start an Online Advertising Campaign / "MOUNTAIN VIEW, Calif. - October 23, 2000 - Google Inc., developer of the award-winning Google search engine, today announced the immediate availability of AdWords(TM), a new program that enables any advertiser to purchase individualized and affordable keyword advertising that appears instantly on the google.com search results page. The AdWords program is an extension of Google's premium sponsorship program announced in August. The expanded service is available on Google's homepage or at the AdWords link at http://adwords.google.com, where users will find all the necessary design and reporting tools to get an online advertising campaign started"
Lawrence Lessig publishes Code and Other Laws of Cyberspace, in which he argues: "that cyberspace changes not only the technology of copying but also the power of law to protect against illegal copying (125-127). He explores the notion that computer code may regulate conduct in much the same way that legal codes do. He goes so far as to argue that code displaces the balance in copyright law and doctrines such as fair use (135). If it becomes possible to license every aspect of use (by means of trusted systems created by code), then no aspect of use would have the protection of fair use(136). The importance of this side of the story is generally underestimated and, as the examples will show, very often, code is even (only) considered as an extra tool to fight against 'unlimited copying'."
The dot-com bubble, thought to have begun with the IPO of Netscape on August 9, 1995, reaches its climax on March 10, 2000 with the NASDAQ peaking at 5132.52. After this date the dot-com bubble began to burst.
ATG Stores launches to sell decorative items for the home online. ATG Stores is the trade name for Allied Trade Group, Inc., an e-commerce company which began in 1999 with the launch of its first website, Lighting Universe.
Napster was an online music peer-to-peer file sharing service created by Shawn Fanning while he was attending Northeastern University in Boston. The service, named after Fanning's hairstyle-based nickname, operated between June 1999 and July 2001.
The U.S. Congress passes the Digital Millenium Copyright Act.
They described the technology in a paper entitled "The Anatomy of a Large-Scale Hypertextual Web Search Engine", Computer Networks and ISDN Systems, 30, 107-117. The first Google index included 26,000,000 web pages.
Electronic postal stamps can be purchased and downloaded for printing from the Web.
The 1998 Internet Tax Freedom Act halted the expansion of direct taxation of the Internet, grandfathering existing taxes in ten US states. In the United States alone, some 30,000 taxing jurisdictions could otherwise have laid claim to taxes on a piece of the Internet. The law, however, did not affect sales taxes applied to online purchases. These continue to be taxed at varying rates depending on the jurisdiction, in the same way that phone and mail orders are taxed.
SixDegrees.com, an early social networking website, is founded.
By 1996, the U.S. states and municipalities began to see Internet services as a potential source of tax revenue.
Web search engine Altavista is launched. It receives 300,000 hits on its first day.
One of the first commercial-free 24 hour, internet-only radio stations started to broadcast online using RealAudio 1.0.
The online auction website was founded as AuctionWeb in San Jose, California, on September 3, 1995, by French-born Iranian computer programmer Pierre Omidyar
Netscape Communications has a very successful IPO. The stock, initially intended to be offered at $14 per share, was offered at double that for the IPO, and reached $75 on the first day of trading. This was later considered the beginning of the "dot-com bubble."
Jeff Bezos founds Amazon.com as an online bookstore. "The first book Amazon sold was Douglas Hofstadter's Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought"
Dell begins to aggressively use Internet for commercial transactions
Cisco begins to aggressively use Internet for commercial transactions
Ward Cunningham establishes the first wiki, the WikiWikiWeb on the c2.com domain for Cunningham & Cunningham, Inc. Wiki "was named by Cunningham, who remembered a Honolulu International Airport counter employee telling him to take the 'Wiki Wiki' shuttle bus that runs between the airport's terminals. According to Cunningham, 'I chose wiki-wiki as an alliterative substitute for 'quick' and thereby avoided naming this stuff quick-web.' Cunningham was in part inspired by Apple's HyperCard. Apple had designed a system allowing users to create virtual 'card stacks' supporting links among the various cards. Cunningham developed Vannevar Bush's ideas by allowing users to 'comment on and change one another's text' (Wikipedia article on Wiki, accessed 12-29-2009).

