Unit 2 - Visual Communication & Design
Created by paulrogers on 25/10/2010
Last updated: 29/10/10 at 11:43
Digital Design focuses on the communication of messages and experiences, both physical and virtual, for people. These communication experiences take place either on computers, the Web, a mobile phone, museum kiosk, a hospital directory or time-based media, such as film and video. Whether to persuade, inform, educate, or express a message to the intended user, a digital designer's solution is often done in concert with other communication channels. Working in a multidisciplinary approach, the digital designer will ultimately provide optimum user experiences.
This style was in reaction to the more formal design of the International Style. Memphis made use of highly decorative forms, bold colours and pattern. This style drew inspiration from popular culture, mass-produced objects and the rise of science fiction.
Postmodern art is a term used to describe an art movement and the stylistic developments which were thought to be in contradiction to some aspect of modernism, or to have emerged or developed in its aftermath. Movements such as Intermedia, Installation art, Conceptual Art and Multimedia are all described as postmodern
Eco Design is a comprehensive on line resource that provides essential grounding in sustainable design principles for industrial, graphic, fashion and textile designers. Guidelines are provided on ways to integrate eco-principles into design without compromising product quality, functionality, reliability aesthetics, costs or marketability.
These key movements were established in Italy in the late 1960s The Archizzom Associati and Superstudio were the two main studios which designed products which were inspired by the sculptures of Claes Oldenburg. The Radical Design movement was the direct precursor to postmodern design, as it blurred the traditional visual languages of modernism and defined ‘good taste’. Anti-Design was similar to Radical design.
Biomorphism is an approached view of design from a holistic perspective, taking into account human factors such as comfort. Biomorphist art focuses on the power of natural life and uses organic shapes, with shapeless and forms of biology. Frank Lloyd Wright was a pioneer of organic design; his architectural and furniture designs were conceived as a whole theme rather than in single parts. Alvar Aalto formed wood into furniture that molded to the human form.
This style came about after and exhibition in New York in 1931, called International Style: Architecture Since 1922. Containing aspects of the Bauhaus style, it was originally characterised by the use of industrial materials and bold geometric forms. In later years it was softened slightly.
Art Deco received its title from a Paris exposition of decorative arts in the 1920’s. This era consisted of a range of styles that occurred specifically from 1920 to 1939, between the World Wars. The Deco style features symmetry, simplicity and geometry characteristics, which were applied to a wide range of products. Art Deco influenced architecture, interior design, jewellery, furniture, ceramics and graphic design.
Staatliches Bauhaus, commonly known as Bauhaus, was a school in Germany for crafts and the fine arts. The school became famous for the design is publicized and taught. Founded by Walter Gropius despite his profession as a practicing architect and despite the title meaning (building houses), the school was dedicated to producing "total" works of art with influences from all types of art.
http://en.wikipedia.org/wiki/Bauhaus
Constructivism refers to a primarily Russian movement that occurred after the revolution of 1917
De Stijl also known as "neoplasticism" was a dutch artistic movement.The artistic philosophy that formed a basis for the group's work is known as neoplasticism — the new plastic art (or Nieuwe Beelding in Dutch).
http://en.wikipedia.org/wiki/De_Stijl
Constructivism refers to a primarily Russian movement that occured after the revolution of 1917.
Beginning in Zurich, Switzerland during WWI, Dada represents the anti-war movements through the time shown through detailed and textured collages of "anti-art". Had anti-bourgeois connotations. Using collages, photo montages and assembled pieces, famous artists include Marcel Duchamp and Huelensbeck.
Futurism was an art and social movement which originated in Italy in the early 20th Century. The founder of Futurism was the Italian writer Filippo Tommaso Marinetti in Italy in 1909. The art focuses on speed, technology, youth, cars, planes and industrial cities.
http://en.wikipedia.org/wiki/Futurism
The Aesthetic Movement (Aestheticism) was influenced by Japanese and eastern furnishing, and aimed to represent natural and beautiful visuals in an Anglo-oriental style. Operated on the doctrine that art exists for the sake of beauty alone without having to serve political or didatic purpose. Introduced to counter the ugliness of the industrial period in the mid-late 1800s.
This movement was a period of British decorative arts, architecture and landscape design inspired by the writings of John Ruskin as a reaction to the mechanisation of the industrial revolution and the intricate styling of the victorian era.
Popular culture are the ideas, perspectives, attitudes, memes, images and other phenomena that are deemed preferred per an informal consensus within the mainstream of a given culture.
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