Hershey's Chocolate over the years
Created by phillydesserts on Nov 17, 2010
Last updated: 12/11/10 at 03:01 PM
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From 1969 and $334 million to $4.4 billion in 2004. "The Hershey Company is the leading North American manufacturer of a quality chocolate and non-chocolate confectionary and chocolate-related grocery products. The company also is a leader in the gum and mint category."
Hershey's Chocolate was a subsidiary of Milton Hershey's Lancaster Caramel Company The Company produced baking chocolate, cocoa and sweet chocolate coating for the company's caramels using the chocolate-making equipment purchased in 1893 William Murrie was hired as a salesman and the Hershey Chocolate Company become a main focus. This grounded Milton Hershey's idea that his career was in chocolates, not caramels.
Hershey expands to South Korea, Japan, the Phillippines, and Taiwan. The Hershey Company is present in 90 countries.
Hershey Executive Jack Dowd met joined forces with Hollywood Producer, Steven Spielberg's film, E.T.: The Extraterrestrial. A deal was created and the movie was to include REESE'S PIECES! The movie & the candy became known nationwide.
Hershey Chocolate changes its name to Hershey Foods Corporation. The announcement of its advertising plan is released by Oglivy & Mather ad agency. 1970-Advertisiment with a Sunday Newspaper, later followed by a television commercial and a radio commercial.
The company was ready to expand its horizons. The company diversified itself into the pasta manufacturing with San Giorgio Macaroni, Inc. and Delmonico Foods, Inc. It also had chocolate plants built in Canada and California.
T/Sgt Milton McCracken's bomber was shot down in Italy. His crew had to leave, but McCracken received a 5lb Hershey's Chocolate Bar. The chocolate was split evenly throughout all of McCracken's men and believes that was the cause of them surviving.
"Field Ration D"- A bar created for the U.S. Army. Requirements: weighed 4 oz., would not melt at high temperatures, high in food energy value, and only tasted good enough to eat in emergencies. 1945-24 million bars were produced each week. 1943-Hershey's Tropical Chocolate Bar 1971-Hershey's Tropical Chocolate Bar went with Apollo 15 to the moon!
Milton Hershey offers shares of his company to the public Hershey Estates was created. Allowed Hershey to deal with non-chocolate enterprises and provide funds for community projects. Another company was created to deal with Cuban enterprises.
Former Hershey employee, H.B.Reese, started a "home grown" family business, discovering that peanut butter covered by milk chocolate tastes great! World War II caused Reese to concentrate solely on Reese's Peanut Butter Cups. 1963-The H.B.Reese Candy Company was bought over by the Hershey Chocolate Corporation and has expanded to include NUTRAGEOUS, REESESTICKS, and REESE'S PIECES candies.
1925-Mr. Goodbar: The mix of peanuts & chocolate. Milton Hershey, after trying the Goodbar said, "Now, that's a good bar!" 1938-The Krackel bar Started off as chocolate, peanuts, and crisped rice. 1934- Peanuts were given a "sionara" and the crisped left was left with the milk chocolate.
World War I caused Hershey's "European beet sugar" to become very scarce and found that the best place for his new sugar would be Cuba. Hershey put a lot of work into the plant in Cuba, owning 60,000 acres of land, a 251-mile railroad, and a school for orphans. World War II allowed Hershey to get back on track and stopped using the plant in Cuba. The work that was put into the Cuban plant was sold to the Cuban-Atlantic Sugar Company.
1915-Hershey's (not-so-popular) mint-flavored chewing gum was introduced 1926-First to sell chocolate syrup for home use 1928-Hershey's chocolate chip's forerunner, Sprigs, was introduced 1934-1937-Hershey's Not-So-Sweet Bar
1907-Hershey Kisses Chocolates-wrapped individually with silver foil 1921-Wrapping machine & the "plume" shape 1942-1949-No Hershey Kisses made due to rationing of silver foil because of World Was II 1962-Colored foil instead of silver 1990-Hershey Kisses with almonds 1993-Hershey's Hugs(Hershey chocolate with white chocolate)
Derry Township stayed the place for Hershey's chocolate plant. It was in the center of Pennsylvania's dairy farm and was in close quarters with milk, the main ingredient! The close proximity to New York and Philadelphia also helped when it came to getting cocoa beans and sugar, the other ingredients for this fabulous chocolate.
August 1,1898: The trademark!!-A small child in a cocoa bean pod. It went through a few transformations: the child holding a cup of cocoa or a chocolate bar, the child's hair & facial expressions. This was the logo until 1936, when Hershey's changed the baby in the cocoa pod to the block lettering that is still present today. 1968 the company went through more changes and the logo was retired. Hershey was reorganized as Hershey Foods Corporation
Hershey knew milk chocolate stayed the big seller. His idea: developing a formula to make the chocolate cheap & efficient, while still keeping its high level of quality. 1986- a milk processing plant was built in Derry Township. Hershey worked day in&day out and his work finally payed off. 1899- Hershey successfully made the recipe and became the first American to manufacture milk chocolate.
in 1895, 114 items were being manufactured. Many chocolates were flavored with vanilla and were given fancy names like Petit Bouquets and LeRio de Chocolate. It became advertised towards athletes and was "touted as a source of quick energy" for them.