From the Ancient Egyptians throught the Greeks and the Romans, by the invention of the movable press, ending with TV and the Net, Ads has developed its history
Created by sarant on Dec 15, 2010
Last updated: 01/19/11 at 04:11 AM
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In the six years since the first banner ad appeared on the World Wide Web, advertising has been transformed. With powerful technologies that can track responses and target customers, the Internet offers marketers a new world of opportunities. An infographic on how negative advertising affects us in positive and negative ways. http://vimeo.com/groups/16057/videos/5207502
A television advertisement or television commercial–often just commercial or TV ad (US), or advert, commercial, advertisement or simply just ad (UK/US), is a span of television programming produced and paid for by an organization that conveys a message. The vast majority of television advertisements today consist of brief advertising spots. Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the dawn of television. http://en.wikipedia.org/wiki/Television_advertisement
Independent Ad Writer, New York. Known as the father of modern creative advertising, Powers proclaimed, "Fine writing is offensive."
A former publisher of The Nation, Powers ranked No. 1 among independent copywriters at the turn of the century, both in fees and ability. "Powers style" meant simple, short, lively, cogent reason-why copy that was, significantly, truthful. Opinionated and stubborn, Powers worked only for those he considered trustworthy. His Wanamaker ad, "We have a lot of rotten gossamers and things we want to get rid of," sold out the lot in hours. He was called "advertising's most influential copywriter" and his work still serves as a model for national campaigns.
A town crier, or bellman, is an officer of the court who makes public pronouncements as required by the court. The crier can also be used to make public announcements in the streets. Criers often dress elaborately, by a tradition dating to the 18th century, in a red and gold robe, white breeches, black boots and a tricorne hat.
They carry a handbell to attract people's attention, as they shout the words "Oyez, Oyez, Oyez!" before making their announcements. The word "Oyez" means "hear ye," which is a call for silence and attention. Oyez derives from the Anglo-Norman word for listen. The proclamations book in Chester from the early 19th century records this as O Yes, O Yes!
In Medieval England, town criers were the chief means of news communication with the people of the town since many could not read or write.
Johannes Gensfleisch zur Laden zum Gutenberg (c. 1398 – February 3, 1468) was a German goldsmith, printer and publisher who introduced modern book printing. His invention of mechanical movable type printing started the Printing Revolution and is widely regarded as the most important event of the modern period. It played a key role in the development of the Renaissance, Reformation and the Scientific Revolution and laid the material basis for the modern knowledge-based economy and the spread of learning to the masses.
Gutenberg was the first European to use movable type printing, in around 1439, and the global inventor of the printing press. Among his many contributions to printing are: the invention of a process for mass-producing movable type; the use of oil-based ink; and the use of a wooden printing press similar to the agricultural screw presses of the period. His truly epochal invention was the combination of these elements into a practical system which allowed the mass production of printed books and was economically viable for printers and readers alike. Gutenberg's method for making type is traditionally considered to have included a type metal alloy and a hand mould for casting type.
The use of movable type was a marked improvement on the handwritten manuscript, which was the existing method of book production in Europe, and upon woodblock printing, and revolutionized European book-making. Gutenberg's printing technology spread rapidly throughout Europe and later the world.
His major work, the Gutenberg Bible (also known as the 42-line Bible), has been acclaimed for its high aesthetic and technical quality.
William Caxton (ca. 1415~1422 – ca. March 1492) was an English merchant, diplomat, writer and printer. As far as is known, he was the first English person to work as a printer and the first to introduce a printing press into England. He was also the first English retailer of printed books.http://en.wikipedia.org/wiki/William_Caxton .