Circuit City - Mad Magazine kerfuffle

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2 websites cover the story

Aug 9, 2008 2 PM

The story is now dead barring someone speaking out and perpetuating the conversation. Only 2 outlets cover the story today.

3 online outlets cover the story

Aug 8, 2008 2 PM

The story is almost dead. Only 3 additional online outlets pick up the story.

Only 5 additional outlets cover this story.

Aug 7, 2008 2 PM

The story is quickly dying, and only 5 online sites pick up this story today.

20 outlets continue running the story

Aug 6, 2008 1 PM

As the apology has it's intended effect, interest diminishes and only 20 outlets cover the story.

105 different outlets cover the conflict

Aug 5, 2008 2 PM

Driven by the AP wire story, 105 outlets around the world run the AP story on their websites, many of them websites for radio, television, and print outlets.

Associated Press pushes out story about conflict

Aug 4, 2008 5:37 PM

Associated Press pushes out a story about the conflict, and then an hour later, puts out a revised version including the Circuit City apology.

Circuit City rescinds destruction order. Laughs at self.

Aug 4, 2008 3:25 PM

Circuit City communications head Jim Babb rescinds the destruction order, writes a self-deprecating apology letter for Consumerist to publish, and gives Mad Magazine a Circuit City gift card as pen...

123 websites/blogs comment on the conflict

Aug 4, 2008 2 PM

123 different blogs and mainstream news websites commented on the story today, raising its profile high enough to attract the attention of Associated Press.