The story is no longer news.
The story is now dead barring someone speaking out and perpetuating the conversation. Only 2 outlets cover the story today.
The story is almost dead. Only 3 additional online outlets pick up the story.
The story is quickly dying, and only 5 online sites pick up this story today.
In a letter less funny than Circuit City's apology, Mad Magazine suggests they want more than a $20 gift card as pennance.
As the apology has it's intended effect, interest diminishes and only 20 outlets cover the story.
Driven by the AP wire story, 105 outlets around the world run the AP story on their websites, many of them websites for radio, television, and print outlets.
Associated Press pushes out a story about the conflict, and then an hour later, puts out a revised version including the Circuit City apology.
Circuit City communications head Jim Babb rescinds the destruction order, writes a self-deprecating apology letter for Consumerist to publish, and gives Mad Magazine a Circuit City gift card as pen...
123 different blogs and mainstream news websites commented on the story today, raising its profile high enough to attract the attention of Associated Press.
Circuit City's Jim Babb receives notice of the conflict via e-mail and begins the hard work of countermanding the order and drafting a response.
Consumerist.com publishes an internal e-mail from a Circuit City Operations employee ordering all copies of Mad Magazine pulled from the shelves and destroyed. She objected to a parody of the reta...
