Recent Event Highlights: appssavvy & IAB's Social Media Chair, Chris Cunningham, APPSSAVVY- Test Video APPSSAVVY- Test Video APPSSAVVY- Test, APPSSAVVY- Test Video APPSSAVVY- Test Video APPSSAVVY- Test, Appssavvy's Chris Cunningham, Scotts Launches Summer With My Scotts Lawn iPhone App - PR Newswire (press release), IAB Social Media Committee Co-Chair, and 19 more...
Created by dipity on Jun 3, 2010
Last updated: 11/22/10 at 07:30 AM
Industry expert Todd Bowman of @appssavvy shares his thoughts on gaming
Chris Cunningham talks with the IAB's Marla Aaron during an interview at the 2010 MIXX Conference.
Follow the Money Part 1 moderated by Matt Freeman, CEO Mediabrands Ventures with Jennifer Mullin of VISA, Chris Cunningham of Appssavvy, Shruti Joshi of Verizon and Andrew Markowitz of GE.
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Chris Cunningham, appssavvy pitches his best mobile marketing strategy at the 2010 IAB Mobile Marketplace.
Scotts Launches Summer With My Scotts Lawn iPhone AppPR Newswire (press release)... leverages existing audiences and utilizes all facets of social media to connect advertisers with people. For more information, visit www.appssavvy.com.and more »
http://news.google.com/news/url?sa=t&fd=R&fp=89039040de1ec22d&url=http://www.prnewswire.com/news-releases/scotts-launches-summer-with-my-scotts-lawn-iphone-app-96784349.html
Scotts Launches Summer With My Scotts Lawn iPhone AppPR Newswire (press release)... leverages existing audiences and utilizes all facets of social media to connect advertisers with people. For more information, visit www.appssavvy.com.and more »
http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNFIa16OK2bogvAbwZeZJjWAXp-mrg&url=http://www.prnewswire.com/news-releases/scotts-launches-summer-with-my-scotts-lawn-iphone-app-96784349.html
Ernst & Young today announced that appssavvy’s own Chris Cunningham has been named a finalist for its Entrepreneur Of The Year 2010 Award® in Metro New York. Congratulations to Chris for being selected from a group of almost 70 nominations.
In a press release today, Chris said, “It is a tremendous honor to be recognized as a finalist for such a prestigious award. However, while this award is individual, it is really only possible because of the great Co-founder, business partner and friend Michael Burke, and the rapidly growing appssavvy team of more than 40 professionals.”
We couldn’t agree more!
By the way, Ernst & Young will be announcing the award winners at a special gala event in Times Square on Tuesday, June 15th. We’ll be keeping our fingers crossed.
http://blog.appssavvy.com/?p=544
In May of 2007, Facebook opened its platform for application developers to build upon. Besides being the launch of a myriad of businesses (including appssavvy), it also became a defining moment as to how marketers viewed Facebook. This was the beginning of Facebook as a tool, and thus the question became as much, “How do I leverage Facebook?” as it was, “How do I buy Facebook?”
At the f8 Conference last month, Facebook made some of its biggest announcements since the original F8 in 2007. Facebook is socializing the Web and providing tools for developers and marketers alike to increase our ability to connect with users through social activity across the Internet.
What do these changes mean for you? Here’s a breakdown of the changes and additions made by Facebook:
OPEN GRAPH: The collective announcements from F8 can be grouped under the term Open Graph and represent a massive shift by Facebook toward powering the social Web. Essentially, through newly available tools and APIs, any Web site can now be treated like a Facebook fan page, complete with social functionality, the ability to “Like” the entire page or individual pieces of content, and the ability for the site owner to publish feed stories to their fans.
OUR TAKE: From 2007 until now, we’ve seen a Web-wide migration to Facebook – this change marks the beginning of a return to the Web, with sites now bringing the tools and audiences previously available only on the Facebook platform. Additionally, let the “Like” rush begin, as we’ll likely see social recommendation become a big piece of data discovery in the future.
SOCIAL PLUGINS: Facebook released an expansive set of APIs and Social Plug-ins that allow Web sites across the Internet to socialize quickly and easily using the Facebook social graph. Sites like Pandora and CNN have debuted integrations allowing you to discover what music friends are listening to or what articles they find interesting. User activity is published to the Facebook newsfeed.
OUR TAKE: Social plug-ins are the quickest way to make your site personally relevant to your audience. Early reports suggest increased traffic and interaction across sites that have already integrated these.
SEARCH & AGGREGATION: Facebook’s new Open Graph API’s allow for new methods and possibilities for search and aggregation. With new and expanded amounts of data being made available to 3rd party sites, we’ll begin to see an increased emphasis on social information discovery. Services such as Likebutton.me have already sprung up and provide centralized hubs for a user to track their friends’ activity across the Web. Additionally, Facebook’s new system for categorizing and tagging sites across the Web marks the beginnings of a new standard and a truly semantic social Web.
OUR TAKE: This potentially marks the beginning of a new generation of truly social search. Whereas up until now, information discovery has primarily occurred through a universal page rank, search may begin to shift towards a more social-page-rank. This is a huge move by Facebook.
ADDITIONAL CHANGES: Additional new or expanded Facebook services include a robust analytics package (similar to Google Analytics) that can be used on Facebook or on conventional Web sites, more details about the Facebook virtual currency platform soon to be rolled out, and refined methods for identifying site visitors by their Facebook ID and collecting user permissions.
OUR TAKE: These tools and services are all designed to encourage Web site developers to integrate Facebook features. From a user standpoint, navigating the social Web will be smoother and Facebook accounts are well on their way to becoming the universal user-IDs of the Web.
Questions? Want to learn more about the recent Facebook developments? Contact us today at 212.941.5759, by email or interact with appssavvy on Facebook or Twitter.
http://blog.appssavvy.com/?p=528
With growth, comes expansion! We’re thrilled to showcase a couple big efforts just completed.
The first is we doubled the size of our headquarters in SoHo. We’re now at more than 6,000 square feet and the expanded space features a fantastic reception area and plenty of new space for our team, which overall, recently reached more than 40 employees in New York, Los Angeles, San Francisco and Chicago.
Secondly, our team (of three and soon to be four) in Los Angeles recently opened a physical office in Westwood near the campus of UCLA. Our first physical location outside of our SoHo headquarters is located at 1100 Glendon Avenue and is able to house up to eight, of which we certainly have plans to hire as the entertainment industry is a large and growing partner in social media marketing.
Finally, we continue to hire. Currently, we have half-a-dozen positions open. To learn more about joining one of New York’s Best Places to Work, visit “Working at appssavvy.”
Chris Cunningham Michael Burke
Co-founder and CEO Co-founder and President
http://blog.appssavvy.com/?p=505
Recently, we announced a campaign involving Travel Channel and Booyah’s location based iPhone app MyTown. Earlier this week, Daisy Whitney’s New Media Minute featured the effort and noted the tremendous interest from networks and media companies in the location-based services space. Check it out.
http://blog.appssavvy.com/?p=499
Congratulations to appssavvy Co-founder and CEO Chris Cunningham! He was recently elected as co-chair of the IAB’s Social Media Committee, which is dedicated to helping develop and expand the social media space as a viable advertising platform.
The IAB Social Media Committee works to educate marketers and agencies on the strength of social media as a marketing vehicle. Chris joins Seth Goldstein, co-founder and chairman of SocialMedia.com, who continues in the co-chair role, having served in 2009.
Since joining the IAB last year, Chris has served as a Social Media Committee participant. Earlier this year, Chris and appssavvy contributed to the committee’s “Social Media Buyer’s Guide,” a how-to primer for marketers and agencies.
Last week marked the committee’s first meeting since the election. Now, it’s time to further drive forward the committee’s mission. IAB Committees, Councils, and Working Groups are comprised of representatives from IAB Member Companies. If you are interested in having your company join the IAB as a member in order to participate on this or other committees, please contact the IAB.
http://blog.appssavvy.com/?p=488
Recently, appssavvy’s Co-founder and CEO Chris Cunningham, had the opportunity to speak at the IAB Social Media Marketplace event here in New York. He participated in the “Pitching to the Major Leagues” session, pitching GE Appliances & Lighting. Here’s Chris’ pitch thanks to the IAB at its cameras.
http://blog.appssavvy.com/?p=479
In recent months we’ve announced several campaigns in the mobile app space, including Travel Channel and H&M integrations into MyTown and PowerBar into Ski Report. We’re seeing tremendous interest from brands and agenices in the mobile app space.
During the first quarter, we also planned and delivered a campaign involving DonQ Rum and the ultimate drink recipe and bartending guide iPhone app, Mixology, which features nearly 8,000 drink recipes based upon more than 1,300 ingredients.
During the two month campaign on both the free and paid ($0.99) versions of the Mixology iPhone apps, DonQ Rum drink recipes were integrated into a button found on the homepage, which led to nearly 4.4 million impressions nearly doubling the planned user interaction with the Mixology app.
The DonQ button led to more than 90,000 views of DonQ drink recipes, of which individual DonQ drink recipes were viewed a total of 42,000+ times.
The campaign, in partnership with Undercurrent, a digital strategy firm here in New York, deserves a “toast” of how brands can engage apps, whether in social media or mobile, by being relevant and adding value to the experience.
Chris Cunningham
Co-founder and CEO
http://blog.appssavvy.com/?p=408
There was a whole lot going on this week, including ad:tech San Francisco, eMarketing Association’s The Power of eMarketing Conference and Expo, Facebook’s f8, Inside Social Apps and more.
Team of appssavvy was all over the place, both attending and speaking. On both Tuesday and Wednesday our Co-founder and President Michael Burke moderated the App Exchange presentations on the ad:tech Expo Floor. Thanks to Bill Sanders for his efforts in managing this effort.
On Wednesday, I was part of the ad:tech session: Apps, Widgets & Gadgets: The New World of Distributed Content, where I co-presented a case study with Ubisoft’s Adam Krause.
Also, on Wednesday I was part of the Social Marketing Panel at The Power of eMarketing conference and appssavvy’s COO Calvin Wong delivered a solo presentation on “Apps and Advertising: It is all about adding value,” at the NYSAE’s (New York Society of Association Executives) Technology Institute & Vendor Showcase.
It’s been a great week!
Chris Cunningham
Co-founder and CEO
http://blog.appssavvy.com/?p=456
Earlier this week, our brand partner Wrigley and its 5® React™ gum that “Stimulates Your Senses®,” announced exclusive access to the Coachella Valley Music and Arts Festival taking place this weekend in Indio, California.
Those that can’t make it to the country’s premiere music festival, thanks to 5 React won’t miss a beat through a personalized music experience like nothing encountered before via an app by appssavvy, in partnership with Mediavest in Chicago, on Facebook and MySpace.
Through the app found on the 5 React Fan Pages on Facebook and MySpace, fans can create a personalized itinerary featuring artist performance alerts and a customizable set list for the live Webcast. Like the 5 React gum, the app reacts to each individual fan differently, based on his/her profile, and suggests a line-up of Webcast streams that may be of interest.
In addition, each Webcast stream will utilize multiple cameras and one stream will be shot in high definition creating a premium concert experience. The Webcast will also include exclusive artist interviews and following this weekend’s event, the Webcasted streams from the festival will be available on-demand, complete with complimentary music downloads.
Everyone will experience Coachella differently. Create your playlist now!
Jeremy Greenspan
Vice President of Midwest Sales
http://blog.appssavvy.com/?p=443
Chris Cunningham pitches his social media strategy at the 2010 IAB Social Media Marketplace
Earlier today, AdweekMedia’s The Buzz Awards were announced for 2010. I’m thrilled that our campaign, in partnership with Ignited, for Universal Studios Home Entertainment’s Blu-ray™ and DVD release of Public Enemies starring Johnny Depp, won for Best Use of Social Media.
I described this campaign in a press release earlier this year as, “… the blockbuster social media campaign of 2009.” It is great that the judges felt the same way and we’re honored by the award.
A part of the the award submission, The Buzz Awards asked, “… why your buzz-worthy campaign should win?” The final thought in the entry was because this campaign, “… demonstrates how to engage in social media – through relevance and adding value. The off-the-chart metrics show this is a winning combination for the entire social media ecosystem, including publishers, advertisers and most importantly, the people.”
Chris Cunningham
Co-founder and CEO
http://blog.appssavvy.com/?p=437
Liquid Scenarios Minute Interactive AppSavvy Analysis (including waterfall, hypothetical investor payback, comps and management) generated by Liquid Scenarios Search2Model Technology. This is an excerpt from Google's Marissa Mayer looking at Appssavvy with Bambi Francisco and Ezra Roizen on VatorBox.
PluggedIn is a full day gathering, bringing together handpicked advertising, social media and mobile executives and gatekeepers. The event is designed to facilitate knowledge sharing, relationship building and deal making.
Chris at MN airport trying to get to Phoenix
appssavvy akwardness
Founder of Federated Media gives insight into how advertising and publishing models are evolvingIn this segment, Bambi Francisco interviewed John Batelle, founder and CEO of Federated Media. They discussed how the Internet is changing the publishing landscape. BF: John, if you had to write a headline and lead graph about what's happening in Internet advertising today, what would that be? JB: The return of the brand. For 50 years, brand marketers have figured out how to get people to change the perception of what that brand meant in between their ears by telling stories on television and those stories came in the unit of a 30-second commercial. It really worked and it still works. The ability to tell a story in 30 seconds, using the same medium, is very engaging and the alchemy is ... [vator.tv read more]
What am I Missy, Episode 20Facebook's FB fund 2009 this week announced its 25 finalists. The selected will be mentored and guided by Facebook engineers and executives, along with successful entrepreneurs, angel investors, and venture capitalists including Accel Partners, Facebook and First Round Capital. One finalist worth noting is mychurch.org. If one Sunday a week is not enough God time, go to myChurch.org. It's a place to connect with your church community, express your faith in a safe place, shop around for other churches, or meet your soul date... err, I mean mate. See: Facebook's fbFund announce first 25 finalistsAt Vator we love to see original videos from startups. We found this one particularly funny as Chris Cunningham, appssavvy CEO, roams the streets in search ... [vator.tv read more]
Now here's a CEO who knows how to have funWe know many CEOs have a sense of humor. But this is one video in which this particular CEO - Chris Cunningham of appssavvy - shined. In this video, Cunningham roams the streets to provide assistance (as all good CEOs do) and engage with the average person. But as you'll see, the average person doesn't really understand the words "utility, viral, or engagement," or at least not in the context in which he brings them up. One scene has Cunningham offering to help a Starbucks' patron stir her coffee and pour her milk. "What are you doing this for?" she asked. "I'm here to provide utility," he replied. In another scene, Cunningham asks people on the street if they'd "like ... [vator.tv read more]
appssavvy, , released an entertaining video today that poke fun at some of the industry buzz words. If you've read this site or our other site SocialTimes.com, theirs a good chance you've heard some of these words. If you go to any of the industry conferences you've most definitely heard topics like vitality and engagement but most people don't know what that means. Chris Cunningham, the CEO of appssavvy, navigates around New York City and presents many of the industry value propositions to random people. Check it out below. Steve Mack stevemackonline@gmail.com Skype: smackk67 ytb.stevemackonline.com Follow me here as well www.myspace.com profile.to Face book twitter.com www.youtube.com
Michael Burke, President of appssavvy, discusses Social Media advertising approaches.
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