Recent Event Highlights: iMotions Attention Tool Eye Tracking Software for Market Research - USP, Eye Tracking Apple iPad - Wired App, Tobii Glasses - The next generation Mobile Eye Tracker, Tobii Eye Tracking System Being Used To Assess The Effects Of Sleep Deprivation On Children, The AppEffect (w/ voice-over): iPhone Eye Tracking #1: Browsing The App Store, Tobii Eye Tracking Mobile Devices, and 38 more...
Created by dipity on Aug 3, 2010
Last updated: 10/18/10 at 12:01 PM
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This video features Attention Tool's eye tracking software for market research Unique Selling Proposition (USP).
Using the new Tobii Glasses eye tracker you can see exactly where a person looks, for example on the Apple iPad when using the Wired App. Read more about Tobii Glasses on www.tobiiglasses.com or visit www.tobii.com
Tobii Glasses introduces a revolutionary, accurate and efficient mobile eye tracker for capturing natural user behavior in both qualitative and quantitative real world research. Use Tobii Glasses in shopper, sports and media research, usability testing, training and evaluation -- and many other research areas.
From a recent program by Jo Frost - aka Supernanny - these are the clips where a Tobii X120 eye tracker, using Tobii Studio and Eprime analysis software were used to demonstrate and monitor the effects of sleep deprivation on a sample group of children. The set-up at Middlesex University was supplied by Acuity ETS Limited. For more see www.acuity-ets.com or contact us on sales@acuity-ets.com All copyright remains the property of Channel 4 television.
We've been trying out different things with the agency's Eye Tracker and the iPhone. Eventually we succeeded in recording the user's gaze data with a Tobii Eye Tracker. We think this tool has great potential for both usability optimizing and mobile ad awareness tracking. We call it the AppEffect. In this short video you can follow the eye movements of a user browsing the App Store looking for a special app to download.
Tobii Training TV: "Eye Tracking Mobile Devices" Different ways to use Tobii eye trackers for doing usability testing on mobile devices. Download the Tobii Whitepaper about Using Eye Tracking to test Mobile Devices here: www.scribd.com Follow Tobii on Twitter: www.twitter.com Please visit our website www.tobii.com for more information about Tobii products.
We've been trying out different things with the agency's Eye Tracker and the iPhone. Eventually we succeeded in recording the user's gaze data with a Tobii Eye Tracker. We think this tool has great potential for both usability optimizing and mobile ad awareness tracking. We call it the AppEffect. In this short video you can follow the eye movements of a user navigating through the app of Financial Times Deutschland.
We've been trying out different things with the agency's Eye Tracker and the iPhone. Eventually we succeeded in recording the user's gaze data with a Tobii Eye Tracker. We think this tool has great potential for both usability optimizing and mobile ad awareness tracking. We call it the AppEffect. In this short video you can follow the eye movements of a user browsing the App Store looking for a special app to download.
Tutorial on how to write eye tracking apps using the "Processing Easy Eye Tracker Plugin" . Download the library at peep.text20.net
This is a low cost mobile eye tracker with a wireless and Light weight head mounted hardware. This system gathers eye movements and estimates the point of gaze during the performance of daily tasks. It can let you to assess the visual behavior of the person online and in real-time when he is doing a specific task. A mobile eye tracker has a wide variety of applications in several fields such as human factors, market research, consumer shopping behavior, sports, driving, reading, safety & training.
This short video illustrates eye-gaze tracking with the Mirametrix S1 Eye-tracker while reading the frontpage of the BBC News website and the reading of an article. Eye-tracking has great potential as a tool in the evaluation of webpage design and layout. Knowing where a reader looks and doesn't look provides excellent feedback on optimizing websites for ease of use, navigation, content and advert placement, and more. Using the Mirametrix S1 Eye-tracker to track gaze position and the Observer application for gaze overlay and screen recording, it is possible to tell exactly where the user's attention was at all times. See our website for more information on how we can help you improve your products: mirametrix.com The eye-gaze position is shown in red, the mouse position in green, left mouse clicks in blue and right mouse clicks in yellow. The size of the red circle is proportional to the duration of the fixation (stable point-of-gaze). Fixations are connected by a red line (saccades or quick jumps of the eyes).
Example of eye gaze interaction on Quake 3 game using SMI (iView X™) RED eye tracker. Screen resolution is 800x600.
Excerpt
...in love with it the first time I saw it. So I want to recommend to more friends who want to keep a close eye on his/her cherishing things. This mini tracker is really a best help for you to protect your valuable units like Cellular Phone/Note Book/3C ...
Source Info
PR-Inside.com
http://www.pr-inside.com/mini-tracker-better-late-than-never-r1622992.htm
We used the ITU Gaze Tracker (available from www.gazegroup.org) to construct an eye tracking system with a Microsoft VX-1000 webcam.
The Eye Tracking revolution of Marketing Research has begun. Eye tracking can measure and improve ROI for online ads, commercials, print advertising, email campaigns, sponsorships, package design, shopping shelf and more.
Tobii eye tracking equipment is a vital tool for ad testing - see our website www.acuity-ets.com and the Tobii website for more information - www.tobii.com
+++ If you want to write a bachelor / master thesis about related topics at the DFKI (German Research Center for Artificial Intelligence): contact us! +++ A short demo what you can do using Webkit's 3D features and an eye tracking plugin. For more information visit dfki.de Feel free to contact us if you have any questions or remarks.
How to uncover more usability problems in less time without affecting the participants natural behavior.
The Eye Tracking revolution of Marketing Research has begun. Eye tracking can measure and improve ROI for online ads, commercials, print advertising, email campaigns, sponsorships, package design, shopping shelf and more.
A quantitative web usability testing illustration using a Tobii T60 Eye Tracker and Tobii Studio software.
A qualitative web usability testing illustration using a Tobii T60 Eye Tracker and Tobii Studion software.
An Ad Testing Illustration using a Tobii T60 XL Eye Tracker and Tobii Studio.
A Package Test illustration using a Tobii T60 XL Eye tracker and Tobii Studio Software.
SMI's iView X HED sample video. Demonstrates zoom scene video lens for use with handheld multimedia smartphone.
EEG brainmapping, GSR and Tobii Eye Tracking combined.
Child being Eye Tracked while reading a text. Gaze replay shows fixations and saccades.
5 month infant is eye tracked using a Tobii Eye Tracker. One can see if the infant can predict that the ball will appear on the other side.
ThrottleLock 0.7 Lock for windows mobile with "Eye Tracking" effect. Available at www.throttlelauncher.com
Dias Eye Tracker is a low-cost eye tracker, which has developed and prototyped as a master thesis at Iran University of Science & Technology. In this movie the hardware, software, and the performance of Dias Eye Tracker have briefly been demonstrated.
archidemo.blogspot.com It's a demo movie (with screen capture) of special interface of Laval VRchive, with Tobii Eye Tracker. It was recorded at Tokyo Metropolitan University.
archidemo.blogspot.com It's a demo movie of special interface of Laval VRchive, with Tobii Eye Tracker. It was recorded at Tokyo Metropolitan University.
Augie Nieto, founder of Life Fitness, vice-president and co-chairman of the MDA's ALS division, and founder of Augie's Quest talks about how the DynaVox EyeMax System allows him to communicate orally, use e-mail and the Internet, as well as control his environment using his eyes. The DynaVox EyeMax System is the newest, most advanced access method available for eye gaze and eye tracking communication The EyeMax System allows augmented communicators to communicate with a simple blink, or by dwelling on a desired area of the screen.
Example of eye-tracking on Google Universal Search results for [how to tie a tie]. This shows in real time how a participant in a user study scanned the page. The larger the dot gets, the longer the user was looking at that specific location.
The usability team of Wolfram Inc. visited our lab in summer 2007. I was required to think up a way to do eye-tracking for external software, such as the Mathematica product of Wolfram, with our EyeLink eye tracker by SR Research Inc. Thinking of the importance of eye tracking in software and website usability study, I think it might help others to open source my solution. Please browse the video in the right for the final effect. site: sites.google.com
Excerpt
...we see a 1% cut to [an overall rate of] 2%, it will be very, very difficult for lenders to pass that on. "They have to have an eye on profitability and 2008 has been about lenders wanting to get profit rather than volume lending." Boulger agreed, saying that...
Source Info
Guardian Unlimited
http://www.guardian.co.uk/money/2008/dec/03/mortgages-property1
Operators Perfomance Lab in Iowa flies with a Smart Eye system
How to do Eye Movement Desensitization and Reprocessing (EMDR) using a pen. Adam Sprackling explains how EMDR can help with traumatic memories and enable your client to reconnect their neural pathways. Visit nlpworld.co.uk for more info on NLP training and NLP MP3 products.
www.asleyetracking.com ASL is the first company to develop head mounted optics, eye/head integration, parallax free optics, magnetic head tracking, assisted remote optics and many other features that are now industry standard. We offer the world's broadest and most comprehensive line of video based eye trackers. ASL is the leader in the design, development, manufacturing and distribution of eye tracking equipment worldwide by providing specialty design and development services for the research and consumer marketplace.
www.asleyetracking.com ASL is the first company to develop head mounted optics, eye/head integration, parallax free optics, magnetic head tracking, assisted remote optics and many other features that are now industry standard. We offer the world's broadest and most comprehensive line of video based eye trackers. ASL is the leader in the design, development, manufacturing and distribution of eye tracking equipment worldwide by providing specialty design and development services for the research and consumer marketplace.
Video demonstrates the easy workflow of Experiment Suite 360: Experiment Builder, iView RED: X Non-Invasive Eye Tracker and BeGaze Analaysis Software.
This shows a clip recorded from Yarbus Beta, an eyetracking system developed for the Mac OS. By recording eye movements, we can show how a person looks at the world when performing various tasks. Eyetracking is useful for product design, usability research, behavior analysis etc. Visit www.positivescience.com for more details! The music is a 1930's recording of Andy Iona singing "Naughty Hula Eyes" Hope you enjoy!
Eye tracking
An implementation of new camera motion and depth-of field blur effect taking into account user's focus point position on screen. Implementation details, user study results, algorithm and open source code of the implementation in Quake 3 available at www.irisa.fr (other sebastien.hillaire.free.fr
Eye tracking video of a user searching for furniture they could buy on ikea.co.uk You will notice a Blue dot on screen this is the users` Real time eye gaze position. If you want to see videos on particular websites get in touch.
Created by John Henderson and Tim Smith, based on the colour change card trick created by Richard Wiseman.
Eye Tracking technology allows you to climb inside users' heads and see your website through their eyes. It lets you see where they look, what they pay most attention too - and most importantly, what they miss. Visit www.etre.com for more information.
Interfacing a Tobii T120 eye tracker with House of the Dead allows us to control the cross hair using our eyes.
This project explores how a user would feel navigating with their eyes instead of clicking with the mouse.
Playing Solitaire while controlling the mouse with your eyes. This is an example of gaming with eye-control. At this point the click is still performed with the hands, while all motion is controlled with the eyes. For more information see: www.hcigroup.org http
Excerpt
DALLAS, Texas (AP) -- With an eye on Americans who spend too much time sitting behind computer screens and not enough time getting exercise, the American Heart Association is pitching fitness with an online nutrition tracker.
The group hopes its new
Source Info
CNN
http://rss.cnn.com/~r/rss/cnn_latest/~3/72487536/index.html

