Recent Event Highlights: Orange: WWW, Gideon Amichay, Alrin nasal spray: Newspaper, Alrin nasal spray: Umbrella, Hazony and Hazony, Inc., gideon flying his lantern on new years 2010 koh tao, and 20 more...
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Last updated: 11/11/10 at 02:01 AM
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To promote Yellow Pages AR location based app, we created a banner that does exactly the same: Open your webcam and see the businesses around you Wave your hand to change businesses Click on a business to get to its Yellow Pages' listing
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel Chief Creative Officer: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Amit Gal Copywriter: Paul Paszkowski Art director: Ran Cori Executive Client Director: Adam Avnon Account Supervisor: Dikla Tzemach Account Manager: Livnat Mizrahi Head of Planning Group: Hila Tamir Planner: Zohar Reznik Office Producer: Marina Akilov Production Company: Paradiso Director: Ayelet Menachemi Editor: Dadan Uziel Post Production: Gravity Sound: Soundhouse Musical Advice: Kobi Ben Atar Aired: January 2010
www.reiss.co.il - Client: HEINZ - Agency: Shalmor Avnon Amichay | Y&R "The Last Drop" CREDITS: Client: HEINZ Agency: Shalmor Avnon Amichay | Y&R Chief Creative Officer: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Yariv Twig Copywriter: Sharon Refael Art Director: Gil Aviyam Executive Client Director: Adam Polachek Supervisor: Liraz Kolodro Account Managers: Revital Levy, Adi Netzer Planning Director: Yoni Lahav Planning: Zohar Reznik Photographer: Menachem Reiss www.REISS.co.il Trailer editing & graphic arts: Itay Reiss & Hagar Bar-Gil
Gideon Amichay 46, Chief Creative Officer and partner of Shalmor Avnon Amichay / Y&R Interactive Tel Aviv, Israel A member of the Worldwide Creative Board of Young & Rubicam Started his career as a cartoonist (published in all the major newspapers in Israel as well as in The New Yorker, 1995) Creative Director since 1990 Education Graduated from Berlin School of Creative Leadership With an EMBA (HONORS) in Creative Leadership (2008) Graduated from Bezalel Art Academy, Jerusalem, with a BA (HONORS) in Graphic Design/Visual Communication (1990) Awards Cannes 2009: 4 Lions + 7 Shortlists, Awarded 2nd Media Agency of the Year Cannes 2008: 5 Lions + 11 Shortlists London International Awards 2009: 1 Grand LIA, 1 Gold, 1 Silver, 1 Bronze Eurobest 2009: 2 Gold, 1 Silver, 2 Bronze + 7 Shortlists Clio 2008: 1 Gold Clio The New York Festival 1999: The Grand Prix Winner of other International Awards: D&AD 2009, One Show 2009, Epica, FAB, New York Festivals, Cresta Israel Awards: Israel Agency of the Year: 2007, 2006, 2005, 2003, 2000, 1999, 1998. Israel Campaign of the Year: 2006, 1998.
Advertising Agency: SAA/Y&R Tel Aviv, Israel Chief Creative Director: Gideon Amichay Creative Director: Tzur Golan Head of creative team: Amit Gal Copywriter: Yaniv Avital Art Director: Meron Sasson Head of Branding: Zeev Ravid Designer: Roi Davidson Chief Account Manager: Adam Polachek Account Supervisor: Tal Cohen Account manager: Revital Levi Producer: Marina Akilov Planner: Yehoram Davidi Media Company: Union Media Production Company: Gefen Hafakot Director: Rani Carmeli Post Production: Gravity Editor: Dadan Uziel Sound: Sound House Photography: Mano Kadosh TEVA OTC and consumer products division manager: Hadar Merchav Neeman Product Manager: Moran Oren Product Manager: Asaf Haritan
Advertising Agency: SAA/Y&R Tel Aviv, Israel Chief Creative Director: Gideon Amichay Creative Director: Tzur Golan Head of creative team: Amit Gal Copywriter: Yaniv Avital Art Director: Meron Sasson Head of Branding: Zeev Ravid Designer: Roi Davidson Chief Account Manager: Adam Polachek Account Supervisor: Tal Cohen Account manager: Revital Levi Producer: Marina Akilov Planner: Yehoram Davidi Media Company: Union Media Production Company: Gefen Hafakot Director: Rani Carmeli Post Production: Gravity Editor: Dadan Uziel Sound: Sound House Photography: Mano Kadosh TEVA OTC and consumer products division manager: Hadar Merchav Neeman Product Manager: Moran Oren Product Manager: Asaf Haritan
More information on jedblogk.blogspot.com Credits Name of project: Energy Low Battery Client: Energy / Strauss Food Group. Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv Date: March 2009 Chief Creative Officer: Gideon Amichay Executive Creative Director: Nir Livni / Guy Poreh Creative Director: Eylon Goren Art Director: Sagi Blumberg Copywriter: Yaron Perel Executive Client Director: Adam Polachek Account Supervisor: Liraz Kolodro / Dana Cogan Account Executive: Alon Segal Designers: Alona Redvanski / Ilya Phatelevich / Yaron Ben-Zaken / Roman Rozanov Programmer: Dima Patt Interactive Studio Manager: Lena Feldman
Name of project: WWW Client: Orange Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv Date: Jan 2010 Chief Creative Officer: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Amit Gal Copywriter: Paul Paszkowski Art director: Ran Cori Executive Client Director: Adam Avnon Account Supervisor: Dikla Tzemach Account Manager: Livnat Mizrahi Head of Planning Group: Hila Tamir Planner: Zohar Reznik Office Producer: Marina Akilov Production Company: Paradiso Director: Ayelet Menachemi Editor: Dadan Uziel Post Production: Gravity Sound: Soundhouse Musical Advice: Kobi Ben Atar
Come watch my nephew, Amichai (7), look for baseballs as he was subcontracted by his older brother, Gideon (11), to find them.
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel Chief Creative Director: Gideon Amichay Art Director: Gideon Amichay Account Director: Adam Polachek Account Supervisor: Dana Cogan Account Executive: Alon Segal Office Producers: Shira Robas Aired: September 2009
Gideon Amichay making a wish and flying chinese lantern on new years eve 2010, koh tao, thailand
Recorded on דצמבר 31, 2009 using a Flip Video camcorder.
Chief Creative Director: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Yaneev Avital Art Director: Nathan Freifeld Copywriter: Oz Frenkel Account Director: Adam Polachek Account Supervisor: Tal Cohen Account Executive: Revital Levy Production: Hagai Ramati
Acción de Marketing de guerrilla de la pasta dental Elmex en Israel. Date: December 2009 Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel Chief Creative Director: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Yaneev Avital Art Director: Nathan Freifeld Copywriter: Oz Frenkel Account Director: Adam Polachek Account Supervisor: Tal Cohen Account Executive: Revital Levy Production: Hagai Ramati
Excerpt
...to do something really innovative that would get people involved without them knowing they were part of the story," Gideon Amichay, the agency’s chief creative officer, told Campaign. He said the agency's aim was to compare the spread of Aids with a popular...
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Brand Republic
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http://www.brandrepublic.com/News/970665/Israeli-pop-hit-revealed-Aids-awareness-hoax/
Best Media Winner - Eurobest 2009 Awards Ceremony: Gideon Amichay & Tzur Golan of Y&R Tel Aviv get the award
טיול שלמור-אבנון-עמיחי
Agency: Shalmor Avnon amichayy&r Interactive Tel Aviv Chief Creative Director: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Yariv Twig Art Director: Asaf Covo, Shirley Bahar Copywriter: Eyal Padan, Sharon Refael Account Supervisor: Dikla Tzemach Account Manager: Merav Greenshtein Planning Director: Hila Tamir Planner: Zohar Reznik Creative Planner: Dr Uri Oren Office Producers: Shira Robas Director: Eli Sverdlof Production Company: Paradiso Photographer: Avi Karpic Editor: Dadan Uziel Sound: Soundhouse Sound Advisor: Kobi ben-Atar Post Production: Gravity
Unboxing of Cannes Lions awards by Gideon Amichay, Joint Managing Partner and Head of the Creative Department at Shalmor Avnon Amichay/Y&R. Look for a small suprise at 0:35...
On the island of Koh Tao in Thailand is a beautiful secluded bay called Shark Bay. The ocean-front beach offers some phenomenal snorkeling where snorkelers can go look and some corals and some reef sharks (safe sharks). The beach is white and sandy, the water is blue and crystal clear, and the coconut shakes are delicious!
Strauss Group Girl Description / Synopsis For the sake of the campaign, and working under the concept: "Creating wonder out of basics" we recruited the world famous Artist: Piven. Choosing him for the campaign seemed only natural. A perfect fit as his trademark attribute is his ability to turn the tiniest basic things into real works of art. Context Piven created 12 new characters made exclusively from a wide range of Strauss company products and brands. While the TV commercials focus on the creative process and showcase Piven's unique way of working complete with dilemmas and all, the print ads present the 12 lovable characters proving wonder can indeed be created from basics. Title "Girl" Agency Y&R Tel Aviv City Tel Aviv Advertiser Strauss Group Brand Name Strauss Date of First Publication 12/31/2008 Market Israel Country of Production Israel Language English Type Television Length 50 seconds Executive Creative Director Gideon Amichay Creative Director Yoram Levy Art Director Ayelet Chen, Tani Zipper Creative Group Head Lior Zaid Copywriter Matan Yedidya Director Rani Carmeli Agency Producer Shira Robas Post Production Gravity Artist Hanoch Piven
חוגגים עם רמי שלומי וגדעון 20 שנה!
הבוקר קיבלנו חדשות נפלאות: רשת הפרסום העולמית Y&R בחרה בעבודת האינטראקטיב לאתר orange time כ "רעיון השנה של Y&R"! התחרות "רעיון השנה" בחנה הישגים קריאטיביים פורצי דרך ונערכה בין כל 184 המשרדים של הרשת בכל העולם. לתחרות הוגשו מאות עבודות מכל תחומי הפרסום: טלוויזיה, שילוט, מודעות ואינטרנט והשיפוט נעשה ע"י בורד הקריאייטיב העולמי, שבראשו עמד מנהל הקריאטיב הראשי של הרשת, טוני גריינג'ר. הפרויקט הזוכה השתמש בתובנה, שהצופה נכנס לאווירת בית הקולנוע, רק כאשר מכבים את האורות בקולנוע. לכן, המיניסייט נפתח רק כאשר הגולש מכבה את האור בחדרו פיזית. בדיוק כמו בקולנוע. אם שאלתם את עצמכם איך קורה הקסם ובכן, העבודה עושה שימוש בטכנולוגיה חדשנית המבוססת על מצלמת הרשת, אשר מנתחת את עוצמות האור השונות. לאחר הפעלת האתר,כל לחיצה על אחד הטריילרים מפנה את הגולשים לצפייה בסרט המלא בפורטל orange time טוני גריינג'ר, מנהל הקריאיטיב הראשי של Y&R , הודיע על הזכייה: A couple of weeks ago, our Global Creative Board judged work submitted from our agencies around the world for the Y&R Idea of the Year. We judged the work in different categories, digital, film etc. And then decided on an overall winner. The award goes to SAA/Y&R Tel Aviv for Orange When the lights are off, the site is on. If you havent seen it yet, check it out. Its killer.
Credits: ecoocean "Turtle" Date of release: March 2009 Agency: Shalmor Avnon Amichay/Y&R Tel Aviv Country: Israel Chief Creative Director: Gideon Amichay Executive Creative Director: Tzur Golan Group Creative Director: Yaneev Avital Creative + Creative Planner: Dr. Uri Oren Copywriter: Oz Frankel Art Director: Natan Freifeld Director, Editor, Photographer: Uri Dagan Music: Shmulik Noifeld Office Producer: Shira Robas Account Director: Tal Joffe Account Supervisor: Einat Hertzberg Account Executive: Adi Ashkenazi Released: March 2009 Advertiser: ecoocean Agency: SHALMOR AVNON AMICHAY/YOUNG & RUBICAM Country: ISRAEL
Advertising Agency: Shalmor Avnon Amichay / Young & Rubicam, Israel Creative Director: Gideon Amichay Art Directors: Tzur Golan, Galit Attia Copywriter: Yaniv Avital Via: www.lemonflip.com
Advertising Agency: Shalmor Avnon Amichay / Young & Rubicam, Israel Creative Director: Gideon Amichay Art Directors: Tzur Golan, Galit Attia Copywriter: Yaniv Avital Via: www.lemonflip.com
להקת האחים והאחיות - "סונטה בשניים", מילים יהודה עמיחי, לחן גידי קורן. גידי קורן מספר על שירו בערב השקת ספרה של ג'ניס רביבו, זרה בציון, ב-1/12/2007 במרכז למוזיקה ע"ש פליציה בלומנטל. קטע מס' 15. A Sonnet for Two words from the poem by Yehuda Amichai music Gideon Gidi Koren The Brothers and the Sisters Varda Sagi Nimrod Paz Moni Arnon Susie Miller
להקת האחים והאחיות מבצעת את "אלוהים מרחם על ילדי הגן", מילים יהודה עמיחי, לחן גידי קורן, בערב השקת ספרה של ג'ניס רביבו, זרה בציון, ב-1/12/2007 במרכז למוזיקה ע"ש פליציה בלומנטל. קטע מס' 4. God Takes Pity on Kindergarteners - see Yitzhak Rabin's Nobel Peace Prize acceptance speech : info.jpost.com words from a poem by Yehuda Amichai music Gideon "Gidi" Koren The Brothers and the Sisters soloist Susie Miller Nimrod Paz Moni Arnon Varda Sagi www.bros-and-sis.com www.bros-and-sis.com
Excerpt
... As the anniversary of the kidnappings approached, "the families felt it was going to be another day," explains Gideon Amichay, CCO of SAA/Y&R. "They felt there was going to be nothing." Instead, on July 12 at 9:05 a.m., the time the soldiers were abducted,...
Source Info
AdWeek
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http://adweek.com/aw/content_display/creative/features/e3i79d689a151cb745a802b27360efb7330?imw=Y
Mr. Gideon Amichay Interviews Mr. Hamish mclennan CEO of Y&R Advertising
Gideon Amichay at a morning show talking about the reward.
Gideon Amichay at a TV show in Israel
Gideon Amichay At A Morning Show
gideon amichay
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