Recent Event Highlights: McCann restructures in Europe and London - CampaignLive, Gap Inc. appoints Farbman global CMO; names Ogilvy & Mather AOR - DM News, Ogilvy ready for icy return - The Australian, Ogilvy Renault helps Korean company list on TSX-V - Financial Post, Struggling Gap Names New CMO; Taps Ogilvy - MediaPost Publications (blog), Grey/Ogilvy Stockholm Reveal New Name with Help from Facebook - mediabistro.com, and 161 more...
Created by dipity on Apr 21, 2009
Last updated: 02/03/11 at 01:56 AM
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mediabistro.comGap Inc. appoints Farbman global CMO; names Ogilvy & Mather AORDM NewsThe multichannel retailer also named Ogilvy & Mather Worldwide AOR for the Gap brand and said it will launch a global creative center in New York. ...Gap Picks Ogilvy as Global AORmediabistro.comGap's restructure is a necessary revolutionMarketing Weekall 3 news articles »
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Ogilvy Renault helps Korean company list on TSX-VFinancial PostNone of this was lost on Mr. Soulard or his partner Richard Sutin, who co-chairs Ogilvy Renault's cleantech team. The lawyers have been interested in ...
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mediabistro.comGrey/Ogilvy Stockholm Reveal New Name with Help from Facebookmediabistro.comJust over two months after WPP announced that Grey and Ogilvy were planning to launch a new joint operation in Sweden, the Stockholm offices of both shops ...Your Facebook account unveils Grey and Ogilvy Stockholm's new nameThe Next WebFacebook Users Lend Profile Photos To Reveal Ad Agency's New Name [PIC]Mashableall 4 news articles »
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When Ogilvy moved to Woodstock a couple years they adopted a charity called Percy Bartley House (PBH), a home for boys that operates out of an old house in the area. While at PBH, the boys are enrolled in school or skills training programmes and are taught life skills before being reunited with their families. Over the years the home has become run down and has lost its sense of life and colour. Ogilvy have have decided to collaborate with Write on Africa to restore life and colour into the home with wall murals done by well-known local artists.
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...part of our network they will give to us much more than just geographic presence. Ogilvy South Africa Established in 1984, Ogilvy South Africa has been one of the leading advertising and communications groups in South Africa for the past 20 years. It currently...
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Taume
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http://news.taume.com/World-Business/Business-Finance/ogilvy-mather-acquires-majority-stake-in-ogilvy-south-africa-19058
Tonight (5th October) American Express unveils a new TV ad which marks a radical departure for the brand. The animated ad, entitled "Blue Dot" and created by Amex's agency of record, Ogilvy & Mather, is part of the acclaimed "Realise The Potential" campaign, which launched in October 2009. The campaign is based on a core belief that the world would be a better place if more of the untapped potential in it was set free. It marks a significant and striking departure from previous campaigns for the brand (and for the financial industry in general) in both its ideal and its bold look and feel. The campaign aims to get consumers to re-appraise the brand by helping them realise the untapped potential in themselves, the world around them and in the card. . The latest ad carries on this idea, and in a mere 30 seconds neatly outlines the American Express brand philosophy: inspirational as well as aspirational, likeable yet offering superior service - the perfect card for those who want to lead a richer life. As with all "RTP" advertising, this latest ad uses bold, colourful graphics created by O&M creatives Dennis Lewis and Andy Bird, and does not feature cardholders. Previous spots in the campaign have focused on specific benefits and product services offered by American Express, while this is the first pure "Brand Belief" TVC to be aired. The ad will air nationally until the end of the year. Media planning and buying for the campaign is by Mindshare. The campaign runs in five ...
Directed by award winning director Carl Erik Rinsch and produced by Ogilvy & Mather in London, the Motorola DEFY commercial tells the story of how important the resilience of your mobile is to you on a fun-packed night out. No matter what trouble you may get yourself in you can always rely on your Motorola DEFY surviving another day! It's dance floor proof, pool party proof, beach proof, and get lost proof -- ultimately it's life proof! With Motorola DEFY is the first Android smartphone that is water resistant, scratch resistant and dust proof. The 60 second TV commercial, is accompanied by five print ads, also shot by Carl Erik Rinsch, for a truly integrated campaign, which will be used globally from late October 2010, with an estimated media spend of $XXXXX. A teaser will be available on the Motorola Youtube channel prior to the full campaign launch. Andrew Morley, vice president of marketing for Motorola Mobility EMARA, says, "We are excited to unveil this new campaign for a truly innovative smartphone, which demonstrates our growing momentum in the Android smartphone market. Working with Carl and Ogilvy has helped to produce a visually stunning and engaging piece of communication based on a human truth we all can relate to." Adds Morley: "The fact that a European-led commercial will be shown globally, is testament to the global need for a life proof device, such as the Motorola DEFY." DEFY will be available in the UK from Phone 4U, TMobile and Vodafone later this year ...
Gov 2.0 at Ogilvy DCHuffington Post (blog)Yesterday we had the great honor of hosting an amazing panel of speakers at our Ogilvy DC office to discuss Gov 2.0. An intrepid audience was not daunted by ...
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Boston GlobeOgilvy's golf campaign in US ends poorlySydney Morning HeraldGeoff Ogilvy's 2010 American campaign ended poorly when he slumped to equal 13th behind winner Jim Furyk at the Tour Championship on Sunday. ...From the pga tour: Single victor for Tour Championship and US$10 million FedEx CupJakarta PostWeek in ReviewGolfDigest.comBogey-free back nine vaults Furyk to leadAmerican Chronicleall 144 news articles »
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Bleacher ReportFuryk, Goosen, Doonald and Ogilvy on Top at Tour ChampionshipBleacher ReportEast Lake GC -- Three US Open Champs, Jim Furyk, Retief Goosen and Geoff Ogilvy along with Luke Donald are vying for top prize at the Tour Championship. ...and more »
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Sydney Morning HeraldAustralian Football Tie Is Win for OgilvyNew York Times (blog)ATLANTA — Geoff Ogilvy was 3 over par after two holes in his third round of the Tour Championship, but he said his sluggish start had ...Aussie Rules draw makes Geoff Ogilvy a winnerOrlando SentinelOgilvy three from lead in tour finaleSydney Morning HeraldOgilvy stays up late, only to see historic drawThe Associated PressESPN (blog) -FOXSports.com -USA Todayall 314 news articles »
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Australian golfer Geoff Ogilvy is a joint leader in the field of 30 at the US PGA Tour Championship after the opening round in Atlanta.
Telegraph.co.ukCasey, Donald and Ogilvy lead Tour ChampionshipMiamiHerald.comBy Sports Network Paul Casey, Luke Donald and Geoff Ogilvy each posted rounds of four-under 66 on Thursday to share the opening-round lead of the Tour ...Ogilvy tips $10.5m to be hard to swallowSydney Morning HeraldOgilvy slips backSportal.com.auCasey, Donald & Ogilvy Share Tour Championship LeadSportsUntapped.comiseekgolf.com -CMR -bettor.com (blog)all 3,004 news articles »
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It's not everyday that the industry's toughest critics and change agents are given an open platform to challenge how a leading agency works in today's changing landscape, but that's exactly what Ogilvy & Mather is doing in its "Inside a Big Dumb Agency" panel during Advertising Week. The multimedia session features randomly generated questions filmed with industry figures Jonah Bloom, Cindy Gallop, Lynne D Johnson, George Parker, Mike Lebowitz, Jonah Peretti, John Winsor, Adam Wohl and others. Responding to the hard-hitting questions is Ogilvy's leadership team of John Seifert, Steve Simpson and Lars Bastholm. The questions posed go to the heart of how agencies today must adapt to new realities and pointedly call out practices of large agencies vs. those of smaller and newer companies. The panel will be held on Tuesday, September 28 th at 3pm at the New York Times Center. For ticket information visit www.advertisingweek.com
youtub.com The creative process is messy, frightening and filled with insecurity. And that's the fun part. Tham Khai Meng, Worldwide Creative Director of Ogilvy describes how to do the (almost) impossible: create great work from a blank piece of paper. For more information about the Create or Else series by Ogilvy & Mather please visit our blog: createorelse.com
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...and he said sometimes he didn't do a good job of juggling his responsibilities. Monday's runner-up finish virtually assures Ogilvy a spot in the last two events in the Playoffs. After that, he's going to shut his game down for a while. "I'm looking forward...
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PGATour.com
http://www.pgatour.com/2010/r/09/07/dolch.column/index.html
youtube.com Inspiration manifests itself onto the human head in this video featuring legendary hairstyle superstar, Oribe. Oribe pushes the artistic and stylistic envelope further and further as the years go by. Here is but a glimpse into the head that launched a thousand trends. This Create or Else feature is brought to you by our handsome director friends The Bodega Boys, Josh & Ben from www.bodegapictures.com. With love, Ogilvy & Mather. Visit www.oribe.com For more information about the Create or Else series by Ogilvy & Mather please visit our blog createorelse.com
youtube.com When Ogilvy & Mather New York pitched the IKEA account, we took an usual approach. We built a complete house inside the agency's theater space using all IKEA products -- complete with welcome mat and mailbox stuffed with IKEA catalogs. The front door opens to a living room from which you can pass through to a kitchen, children's bedroom and master bedroom. There is even an upstairs attic. Take a look at how we built the IKEA House.
Luma Animation and Ogilvy Johannesburg teamed up to create one of the first Stereoscopic 3D Cinema commercials in South Africa for the DStv brand. Directed by Paul Meyer for Luma, this groundbreaking 65" fully animated commercial was conceptualised by the creatives at Ogilvy Johannesburg: Art Director Chantelle dos Santos, Copywriter Dan Parmenter and Creative Director Jonathan Beggs. With an extremely tight schedule, it took a huge effort from every team member at Luma, as the animators and compositors pulled out all the stops to bring the project in on time. With up to 15 people working on the job literally every artist on this job put in 150% - and it shows on screen. "We could not have pulled it off without this level of dedication and committment from everyone in the team" - Paul Meyer (Director). The commercial tells the story of a little girl who visits a balloon artist in a park. The artist becomes increasingly more exasperated and desperate as he tries to impress the little girl, who does not seem at all interested in his dazzling array of balloon creations. "It was a real privilege for Luma to win this board, it feels more like an animated short film than a TV spot and it looks so good in 3D on the big screen". Graham Pfuhl, Marketing and Sales Director of DStv is delighted with the ad. "DStv is all about entertainment and 3D depicts that entertainment in a very special way". The commercial will be flighted in 3D cinemas nationwide throughout June and supported ...
Geoff Ogilvy, winner of the 2010 SBS Championship, and a former US Open Champion (2006) tees it up during the 2010 Dubai World Championships; and gets his swing analyzed on the new FlightScope® Prime, the world's first-ever wireless 3D Doppler Tracking device for golf. Professional golfers and amateur golfers alike can now have their swing measured out on the course on a wireless ball flight launch monitor to see EXACTLY what's happening in their REAL swing. Here, Ogilvy nails his drive, on the course, and FlightScope's Shot Plot screen instantaneously displays such information as: carry distance, total distance, smash factor, ball speed, club head speed, spin, and more. For more information: flightscope.com.
Search for the World's Greatest Salesperson has come to London.
Sometimes we just need an introduction, an invite to start the conversation with our sales prospect. In this video, we show how to sell a brick to OgilvyOne's very own CEO, Brian Fetherstonhaugh. Our goal was to pique our prospect's interest enough to warrant a face-to-face meeting before actually making our big pitch.... in reality, if we did get in front of Brian for a coffee we'd give ourselves a 1 in 5 shot of actually getting a signed Purchase Order ;) Enjoy the show and a huge thank you to Chris Hedin and Max Thomas at Lowery Street Media for a super collaboration on this project. In addition to moonlighting as the devil, our lead actor Mark Dorosz has spent 10 years in the cut throat world of B2B sales working with fortune 500 companies in the hi-tech and banking sector.
New ad from Ogilvy & Mather Advertising for the Ford S-Max. Breaks over the bank holiday weekend. No other vehicle makes free-spirited people so empowered t than the New Ford S-MAX. Written and art-directed by two of our star creatives, Mike Watson and Jon Morgan, with Camilla Herberstein as creative partner. Music is by Si Begg and is called "Bottled". The director was Noah Harris, one of adland's hottest. The commercial utilises state-of-the-art digital projection techniques to adorn the sexy curves of the newly designed S-max with dynamic images of high-adrenalin sporting action. Rather unsurprisingly, its a highly technical affair that required a huge amount of research and development to pull off. The first phase required the sourcing and shooting the variety of activities including micro-lights, racing bikes and and a custom built wave-machine, all choreographed to fit the appropriate section of the car. Much like a logo on a football pitch, the projected images are completely warped and out of proportion unless the camera is in the exact correct position to read them, so many hours were then painstakingly spent manipulating the images with 3D previsualizations to perfectly fit the sculptural forms of the car. The final phase of production was to physically project these manipulated images in realtime upon the car and film the performance.
(VUcommodores.com) April 8, 2010 - Vanderbilt junior AJ Ogilvy announced Thursday that he will forgo his senior season to declare for the NBA Draft in June. Ogilvy announced that he has signed an agent while answering questions from the media in a press conference in Memorial Gym.
An interview with Kunal Sinha in Shanghai, O&Ms executive director, Discovery, Greater China, about the agencys recent study of Chinese mothers. The interview was conducted by Normandy Madden, editor of Ad Age China.
www.youtube.com Our founder, David Ogilvy, started as a cook and then a sales person. Learn lessons he picked up a long the way and the Art of Persuasion. We're looking for the world's greatest sales person. Are you the one? Enter and find out. www.youtube.com The contest deadline is May 16th!
Mount Franklin ad by Ogilvy & Mather
The UK version created by Ogilvy for Dove's new Men + Care range. First screened during Super Bowl 2010. Credits: Executive Creative Director Unilever Worldwide: Gerry Human (Ogilvy Advertising London) Executive Creative Director: Chris Garbutt (O&M Paris) Creative Team (O&M Paris): Samuel Moore copywriter; Zaech Juri art director; David Aronson art director
Created by Ogilvy for Dove's new Men + Care range, first screened during Super Bowl 2010. Credits: Executive Creative Director Unilever Worldwide: Gerry Human (Ogilvy Advertising London) Executive Creative Director: Chris Garbutt (O&M Paris) Creative Team (O&M Paris): Samuel Moore copywriter; Zaech Juri art director; David Aronson art director
WARNING: SOME VIEWERS MAY FIND THE CONTENT OF THIS FILM DISTRESSING OR OFFENSIVE Created by Andy Bird and Sue Higgs of Ogilvy Advertising in London, for the charity Kick It Out, this ad is designed to tackle homophobia in football and on the terraces. Creative director was Will Awdry. Thanks to Dave Sewell, Academy Films and Framestore, who all gave their time free and whose efforts are greatly appreciated! This is the 90 second version. To view the 60 second version go to Kick it Out's YouTube channel, here: www.youtube.com To find out more about Kick It Out, visit www.kickitout.org Full credits: Agency: Creative Partner - Will Awdry Head of Art - Andy Bird Copywriter - Sue Higgs Producer - Charlotte Lawrence Account Management - David Sewell Artwork/Endframe - Mark Osbourne Client: Piara Powar Danny Lynch Production Company - Academy Films Director - Walter Stern Executive producer - Lizie Gower Producer - Juliette Larthe DOP - Daniel Landin Production Manager - Chris Massey Actor - Paul Popplewell Agent - Richard Gibb @ Curtis Brown Editors - Final Cut Editor - David Webb Post Production - Framestore Post Producer - Simon Gosling Telecine/Colourist - Dave Ludlam Smoke Online - Paul O'Brien Sound Studio - Wave Sound Engineer - Parv
For pop17.com Lilli shows us the Ogilvy Digital Lab in New York City. She had a great time shooting this video about the future of advertising and marketing. What's the most insane thing you could imagine?
(VUcommodores.com) Nov. 8, 2009 - Highlight reel of Vanderbilt junior center AJ Ogilvy. To purchase 2009-10 men's basketball season tickets, log on to VUcommodores.com.
See some of the amazing new toys and view some of the ground-breaking creative work to have come out of the Ogilvy Digital Lab in London and elsewhere over the past 12 months or so!
Geoff Ogilvy at the 2009 US PGA Championship practice range at Hazeltine National Golf Club, Minneapolis, Minnesota - www.iseekgolf.com
Brian Fetherstonhaugh, Chairman and CEO of Ogilvy One, discusses with John Mulligan of SEO-PR how external marketing agencies and in-house marketers have to be their own advocates to sell a search program. Even though the search marketing industry is doing great, it will never fulfill its potential until search gets squarely on the agenda of Fortune 1000 CMO's. Worldwide, there is only about 1000 CMO's at the top companies that spend all the money and shape the marketing industry, but unfortunately search is not on appropriately featured on their agenda. While there are some CMO's spending money on search, search is not their priority. Fetherstonhaugh believes that the industry needs to make search a priority in order to shape the future. Anybody in the company who is a enthusiast and a believer of search, no matter where they are on the corporate ladder, should speak the language of the CMO, enlightening them on the capabilities/profits search can bring to a company. This is done by looking a the whole customer journey, and establishing the crucial role search can play in the overall process.
Inside Golf Magazine goes inside with PGA Tour professional and 2006 US Open Champion, Geoff Ogiivy. Ogilvy talks about his growing family and their support. Then take a look at how he keeps his game at his best mentally and physically. Later Ogilvy talks about how anyone should approach the game by forgetting everything you know and just hitting the ball to truly be good in this sport.
If you want to play the game of golf, you better know the rules. PGA Tour player Geoff Ogilvy, Australia. 2009 Telus World Skins at La Tempête Golf Club, Québec City, Canada. www.telusskins.com The ball was inside the hazard line near a red stick ...... Check out how Ogilvy will manage the ruling...... Australian Geoff Ogilvy wins Telus World Skins Game, pockets $150000 Ogilvy pocketed C$150000 of the $360000 purse, while American Fred Couples finished second with four skins for $65000. Mike Weir of Bright's Grove, Ont., and England's Ian Poulter each walked away with two skins for $50000 each and Spain's Sergio Garcia had three skins for $45000. The 18-hole event was packed into one day because of the rain delays that forced the final round of the US Open to be played Monday
Ford's "Kinetic Design" philosophy means that a car looks as if it's moving, even if it's not. This new "Masterbrand" ad for Ford first aired during half time at the Champions League Final (27th May) 2009.
Examiner.comOgilvy One hires Matt ZuckerExaminer.comI don't believe we burned our bridges after doing a ton of work at Ogilvy proper. Time to contact Mr. Zucker with the latest interactive marketing concepts! Ann Mathisen is an Examiner from New York. You can see Ann's articles on Ann's Home Page.Agency.com ECD Zucker Decamps to OgilvyOne Adweekall 20 news articles
http://www.examiner.com/x-2546-NY-Advertising-Examiner~y2009m4d21-Ogilvy-One-hires-Matt-Zucker
MediaO&M rolls out first MTR branding campaignMedia, Hong Kongby Jane Leung 21-Apr-09, 12:40 HONG KONG - Ogilvy & Mather is rolling out its first campaign for the MTR after winning the branding side of the business in February, framing the theme of "caring". “Caring for Life's Journeys” is an integrated campaign, ...
http://www.brandrepublic.asia/Media/Newsarticle/2009_04/OM-rolls-out-first-MTR-branding-campaign/35279
MediaPizza Hut taps Rain to win back Korean market shareMedia, Hong KongDeveloped in partnership with Diamond Ogilvy, the humorous initiative features Korean pop icon Rain as a brand spokesperson. The TV spot shows the singer enjoying a ‘Smart Lunch' in the restaurant when a crowd of young women rush in. ...
http://www.brandrepublic.asia/Media/newsarticle/2009_04/Pizza-Hut-taps-Rain-to-win-back-Korean-market-share/35280
AsiaOneMarket research key in recession: ExpertsAsiaOne, Singapore[Photo: Mr Till Vestring, managing partner of Bain & Company, speaking at a forum organised by Singapore Press Holdings (SPH) and advertising firm Ogilvy & Mather at the Fullerton Hotel.] By Elizabeth Wilmot THE marketing budget might look like a prime ...
http://business.asiaone.com/Business/News/SME%2BCentral/Story/A1Story20090420-136294.html
MediaOgilvy & Mather wins Shangri-LaMedia, Hong Kongby Benjamin Li 17-Apr-09, 17:30 HONG KONG - Ogilvy & Mather is tipped to have won Shangri-La Hotels and Resort's business, following a full-service review that included Omnicom's DDB and long-term incumbent TBWA. Brendan Inns, vice-president for brand ...
http://www.brandrepublic.asia/Media/Advertisingarticle/2009_04/Ogilvy--Mather-wins-Shangri-La/35238
This is Episode Five of Darden's "Hot Topics in Marketing" guest interviews. "Hot Topics in Marketing" is a series of class sessions with Darden School of Business alumni who also happen to be some of the top players in the fields of marketing and communications.They are giving back to Darden by interacting with current students, giving their insights and perspectives, and answering questions that arise during these classroom discussions. This series of in-studio interviews gives us a chance to meet each of these guests one-on-one and get some background on their experiences. Darden's Vice President of Communication and Marketing, Ken White, is our host.
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