Eye tracking unobstructed physical interaction with a mobile phone when changing the SIM card. As part of a usability study related to a new white paper about mobile device testing with eye trackin...
The Eye Tracking revolution of Marketing Research has begun. Eye tracking can measure and improve ROI for online ads, commercials, print advertising, email campaigns, sponsorships, package design, ...
Pablo at EOM has been busy again - playing with the outputs from his Tobii system. Here he has combined an animated heatmap along with animated gazeplots - with different colours for male and femal...
This is only one individual session in a study comissioned by The Economist to improve efficiency of advertisements for their clients. In order to get any meaningful results from eye-tracking tests...
Skip Fedura of Ogilvy co-presents a British Gas case study on the benefits and ROI of eye tracking for email communications.
How to uncover more usability problems in less time without affecting the participants natural behavior.
EEG brainmapping, GSR and Tobii Eye Tracking combined.
ThrottleLock 0.7 Lock for windows mobile with "Eye Tracking" effect. Available at www.throttlelauncher.com
Replay of a dual-eyetracking experiment with gazes of both partners superposed. They play a collaborative version of Tetris in which each player controls one of the falling piece.
Example of eye-tracking on Google Universal Search results for [how to tie a tie]. This shows in real time how a participant in a user study scanned the page. The larger the dot gets, the longer th...
Eye tracking video analysis with SMI BeGaze. No limits - scan path, bee swarm, heatmap, focusmap ...
Towards easy-to-use and robust low-cost eyetracking systems. Version of 3 August 2008.
Human Visual Attention model (right) vs. real eyetracking study (left - floating yellow dot/circles).Example of an eyetracking "heatmap" that shows how much users are likely to look at different pa...
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